Are you marketing for the digital age?

first_imgby: Henry MeierIt’s never good when a blog post puts you to sleep and even worse when it’s one you have written, so as important as NCUA’s proposed MBL changes are, an article in today’s American Banker (subscription required) convinced me to return to that subject tomorrow. The article reports that some of the nation’s biggest regional banks (roughly defined as banks that have grown too large as to be described as “community banks” with a straight face) are moving to enhance their image by producing online video content. According to AB, “Regions Financial hired an Academy Award-winning filmmaker to direct a video series about financial planning, while U.S. Bancorp in Minneapolis is sponsoring a video about affordable housing that’s being produced by a prominent Los Angeles creative firm.”Some in the credit union industry have also embraced this trend. Last year, Coop released a slick documentary style advertisement featuring the millennial singer/songwriter Daria Musk. We need to see more efforts like this.  https://newyorksstateofmind.wordpress.com/2014/05/27/the-best-credit-union-ad-everFull disclosure: few things get me as fired up as what I consider the stale, unimaginative way in which the industry has branded itself. In the debate between those who think that credit unions emphasize their credit union roots too much and those who think they advertise them too little, I’m solidly in the too much camp. Your average consumer might be intrigued by the idea of a not-for-profit cooperative, but they are going to join only if it is in their financial interest to do so. continue reading » 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Analytics offer a smarter approach to collections and underwriting

first_imgIt costs approximately $1 a minute for the average call center to serve a caller. That’s according to callback solutions provider VHT. As such, reducing call volume by shifting calls to automated phone systems, online banking, and mobile apps can translate into big savings.For credit unions, outbound calling is an important channel for borrower communication, debt collection, and charge-off reduction. However, how can a credit union determine which borrowers to call? How soon and how often should the credit union call? And, which slow payers are at risk of becoming delinquent borrowers?Analytics and member data are helping to answer those questions at Washington State Employees Credit Union($3.0B, Olympia, WA), which has doubled in size in the past decade and today has branches stretching from Seattle to Spokane. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

HZJZ: Recommendation for work / stay on yachts, boats and other vessels during the epidemic COVID-19

first_imgPassenger records.  Crew health monitoring by daily temperature measurement.  The Croatian Institute of Public Health published recommendations for work / stay on yachts, boats and other vessels during the COVID-19 epidemic. Other recommendations as well as the procedure in case of symptoms indicative of COVID-19 can be found in the appendix. It is recommended that vessel personnel keep records of passenger contacts and passenger entries and exits, so that in case of detection of a sick person on board, territorially competent epidemiologists can identify and inform the patient’s contacts as soon as possible and implement measures to prevent further spread of infection. Before starting work, all crew members must measure their temperature in the morning and will not start working if it is higher than 37,2oC and / or they have respiratory problems. In case of fever and / or respiratory problems with or without fever, employees will contact the employer and the competent family doctor by phone and will not start working until the cause of respiratory disorders or fever is determined. Attachment: HZJZ: Recommendation for work / stay on yachts, boats and other vessels during the epidemic COVID-19last_img read more