Burton’s signs Canadian export deal

first_imgThe Burton’s Biscuit Company has signed a deal to distribute a selection of Cadbury biscuit products to Canada’s largest supermarket business.The UK biscuit manufacturer has agreed a new arrangement to stock 11 products from the branded range, including its flagship Cadbury Fingers product, at more than half of Loblaws’ outlets. The export deal aims to build on the success of the Cadbury biscuit range’s seasonal offering, which was available throughout the Canadian supermarkets during the Christmas period.Steve Newiss, chief commercial officer at the Burton’s Biscuit Company, said: “The Canadian market presents a significant opportunity for the business to bring much-loved British products abroad. The Cadbury brand has a unique appeal in Canada, given the country’s cultural links to the UK, so we’re optimistic we’ll be able to build further momentum in the market through Loblaws.“Further expanding our international footprint is a core pillar of our growth strategy, as we continue to go from strength to strength.”The Burton’s Biscuit Company, formerly Burton’s Foods, has secured distribution deals in Moscow and St Petersburg to supply its Wagon Wheel products throughout Russia in 2012. It will be launching an advertising campaign to support this move.It signed a deal with global retailer Walmart last August for the distribution of its standard and toffee crunch varieties of Cadbury Mini Fingers to about 2,500 North and South American stores.It aims to increase export sales from around £30m in 2009 to £100m in two years time, boost its international presence in existing markets in Ireland, France, Canada, Sweden and the USA, whilst developing a presence in areas such as Russia and China.The Burton’s Biscuit Company reported a 3% rise in sales last year to £322.1m.last_img read more

Chimamanda Ngozi Adichie voted best Women’s Prize for Fiction winner

first_imgChimamanda Ngozi Adichie: ‘We all breathe misogyny’ play- Advertisement – – Advertisement –last_img

The ‘Brady Miracle’ busts up bookmakers

first_img StumbleUpon Stamford Bridge to host the inaugural five-a-side SBC Global Championship May 15, 2018 Submit Share A night of high drama, saw New England Patriots quarterback Tom Brady carry his team from a 25-point deficit to Super Bowl LI glory this Sunday.In what many have called the greatest Super Bowl final of all time, ‘Touchdown Tommy’ stepped up his game to win his fifth Vince Lombardi trophy with US media crowning Brady the GOAT (greatest of all time).However, the stream of Brady tributes has not been shared by bookmakers who were stung by the Patriots victory.Speaking to the Las Vegas Journal, Nick Bogdanovich William Hill Vegas Sportsbook Director stated that ‘in-play had been the killer’, as Super Bowl LI went into overtime and punters backed the Patriots.By the start of the 4th quarter, some Vegas bookmakers would offer odds ranging between 15/18 –1 on a Patriots comeback giving punters a real underdog incentive.“Any time a real good team gets down in any sport, it’s always bad. And you magnify it on the Patriots in the Super Bowl. They had infinite opportunities to take them on the money line, to take a little to make a lot.”  Bogdanovich detailedWatching the Super Bowl action in the UK, Steve Baumohl, VP Trading at Redzonesports could not believe what he was witnessing.“Forget blowing the 28-3 lead, it was the last 4 minutes where this game was won and lost. After a truly outstanding 29 yard catch by Julio Jones on the 22 yard line, Atlanta would have had the game won if they just continued to run the ball, drain the clock and at worse kick a field goal. But Matt Ryan allowing himself to be sacked at the 38 yard line 2 plays later coupled with the flag on the next play, swung the momentum beyond all logic. ”“At halftime most of the UK market had New England at 9/4 to win the game, whilst redzonesports.com had them at 11/4, a price we’d still stand behind now. But despite being on the wrong side of one of the greatest ever sporting comebacks, it was a sensational moment to witness and can only help elevate the appeal of the game even further in the UK.”“History will remember the Patriots comeback and the ‘Brady Miracle’, the scale of which will no doubt evoke memories of the miracle of Istanbul. But there’s no denying that the Falcons played a large hand in this result. “ Related Articles Argyll Entertainment – Bold Eagles save bookmakers from another Brady Super Bowl payout February 6, 2018 Philadelphia aims to halt Patriots for first Super Bowl triumph February 2, 2018 Sharelast_img read more