Analysis of user needs in the web site simple

on our school campus, there is a broken stone road through the grass. The stone road makes a bend in the grass. It is this bend that has made many people choose to step on the grass and break new paths. It is true that Lu Xun’s "Hometown" in a sentence: in fact, there is no road on the ground, many people have gone, it has become a road.

The same is true of

‘s planning and design of its website. We should use the most simple and efficient method, the shortest process and the simplest path to guide visitors get their desired content, we need to adapt to the majority of visitors to the needs and habits of course appropriate to take care of the needs and habits of the minority.


we often say that everything is user centric and user oriented. We must follow the user’s needs and habits to do planning, to engage in design. At this time, we need to participate in the design, in the process of planning the actual design, realize the possible participation of users, so as to reduce the occurrence of the products do not conform to the habits of users in the line of the.

, we all know that if there are two roads ahead, they have the same destination. Then, the user will be without thinking in the subconscious, or decide to choose the nearest road, because users like us, value efficiency, detour is unnecessary and a waste of time. Once you need to design the user "detour", then we need adequate planning, such as adding in the appropriate position prompt the user to guide. But these tips need soft language, and don’t highlight the purpose of your guidance too much. Otherwise, it will only cause the user’s antipathy.

we all understand that we want users to visit our website for a long time, that is, we want users to take two more steps. Well, we have 2 choices. One is to let users know that they have a shortcut. One is for users to accept our guidance, and we don’t know if we have a shortcut.

in second ways, we need more planning, we need to design the various parts of the site. Under these conditions, the user will not consider the distance. Or, by designing a "shield" shortcut, leave a "bend" road.

then, in the first case, this path is chosen in the user experience blog. In the user knowing they will detour, let users detour, we need to do what? This is obviously contrary to the initial choice of users. So what we need to do is some more attractive content to attract users to access. Let users know that once you choose a shortcut, you will lose the opportunity to see the same wonderful content, that is, the opportunity to lose sight of roadside flowers in full bloom. In this way, the user can choose the way of voluntary. (text /

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