Forget Searching For Content – Content Is About To Start Searching For You

first_imgLocation is part of what experts call “contextual search,” which becomes even more important with the rise of mobile computing. Where we are and who we are makes a big difference in the search results we want, and contextually aware search engines are working to use that information to decide what results to return to us.According to J Schwan, CEO of Solstice Mobile, there are four aspects of contextual searching that all have to work together:WhereRelevancePushSecurity and privacyFirst, there’s the where – what Schwan refers to as geo-fencing. Where you are, as noted above, makes a difference in what search results are most appropriate.Then there’s relevance, which dictates results through explicit preferences that you have set, the results delivered to other users in a similar context and what is going on around you at that particular time (traffic, weather, business hours, etc.).The third aspect Schwan highlighted is relatively new, but fast-becoming more important to contextual search: push. Rather than waiting for users to search and then reacting to that query, data providers and search engines are working on how to push data to users based on their context. Google Now does this now on Android and its Chrome browser extension: cards based on your search results, location and even email messages will appear that give you the traffic report to get home or inform you of the latest sports score.The final aspect is the wrapper of security and privacy that has to work with all of this to ensure a user’s data doesn’t go where it’s not supposed to.Squinting For SEOContextual searching is perfect for mobile, because, well, mobile users are by definition moving around. But the mobile form factor also makes contextual search more important.Many people may have honking big 27-inch monitors on their home PCs, but relatively tiny smartphone screens inherently limit the amount of information we can access. In that context, it’s even more important for mobile users to get the right results near the top of the results screen.This is even more true when adding natural interfaces to search, such as voice-activated searching using systems like Apple’s Siri. Forget search strings, Siri has to process natural-language queries and either speak or display usable results on a small screen. For search-engine optimization (SEO), this is a huge challenge: With contextual search, it’s no longer enough to get your business or product listed on the first Web page of results. On a mobile device, as well as in push situations, SEO is really effective only if you can push your results into the top position, or at least into the first few lines.Wearable devices like Google Glass and the rumored iWatch could put even more pressure on search results. We don’t yet know what their interfaces will look like, but it seems safe to assume that there may be even less real estate available to display search results.  Tags:#Apple#Bing#Google#Google Glass#Internet of Things#mobile#search brian proffitt Top Reasons to Go With Managed WordPress Hosting This is one reason why the search engines are working so hard to deliver knowledge rather than just Web page links in their results. Google and Bing both now feature “knowledge boxes” that try to encapsulate the pertinent information about a topic in one glance. This “knowledgization” of search results is conducive to mobile search because it parses data into easily displayed and digestible chunks – essential for the smaller screen.We may already be seeing the early effects of this trend. Last Fall, Google reported its first-ever drop in search volume. Some of this decline is no doubt attributable to competition – such as Bing, Yahoo or even local searches through services like Yelp. But how much of it is due to pushed content and knowledge replacing what might have otherwise been searched for? If the information being received is of better quality, then perhaps we won’t have to search as much in the future.By incorporating context and working towards knowledge – useful information instead of just plain data – the next evolution of search will take advantage of new opportunities and cope with new demands and challenges.Will that help us make better decisions? We can hope.Lead image and Notre Dame images courtesy of Shutterstock. How Intelligent Data Addresses the Chasm in Cloudcenter_img The world of search is about to be flipped completely on its head. As part of that sea change, today’s reactive Web-based searches are about to give way to proactive, geo-fenced answers that will pop up before you even frame the question.In many cases, you won’t be searching for content – content will be searching for you.Putting The New Search In ContextSearch, to date, has mostly worked something like this: You type a word or phrase into a search bar in a browser or mobile app and a search engine with a funny name returns a list of Web pages it deems related to your query.In recent years, search has gotten a lot better in a number of ways. One key improvement takes location into account. If I type “Notre Dame” while I’m in my hometown, then it’s very likely I will get results about the University. If I were located near Cleveland, though, I might get results about Notre Dame College. And if I were in France, surely my results would focus on this beautiful edifice.  Serverless Backups: Viable Data Protection for … Related Posts Cloud Hosting for WordPress: Why Everyone is Mo…last_img read more

Muzaffarpur rape case : former Bihar minister Manju Verma’s husband surrenders in court

first_imgChandrashekhar Verma, husband of former State Social Welfare Minister Manju Verma on Monday surrendered in a local court in Begusarai.Manju Verma had to resign from the Cabinet of Chief Minister Nitish Kumar after her husband’s name had cropped up in Muzaffarpur shelter home rape case of 34 minor girls.The wife of one of the accused persons in the case had alleged that Chandrashekhar Verma visited the shelter home regularly.Chandrashekhar Verma was also accused of having links with the main accused in the case, Brajesh Thakur. He was said to have spoken with Brajesh Thakur several times between January and June this year.As many as 17 people, including the main accused Brajesh Thakur have been arrested in the Muzaffarpur shelter home rape case of minor girls and sent to jail.Thakur was recently shifted to Bhagalpur jail from Muzaffarpur jail as the Central Bureau of Investigation (CBI)  had informed the Supreme Court, due to his influential status.Later, a CBI inquiry was ordered in the case which is being monitored by the Supreme Court.A Special Investigation Team of police had earlier conducted raid at residence of Chandrashekhar Verma in Begusarai district of Bihar where about 50 cartridges were recovered.Recently, Supreme Court had asked the CBI and Bihar police to explain the delay in tracing the whereabouts of Chandrashekhar Verma.The court had also asked Bihar police to probe the alleged recovery of a large quantity of ammunition from the residence of former minister and her husband.Chandrashekhar Verma surrendered at Majhaul civil court in Begusarai district.last_img read more

Tyler Tio makes up for lost time, debuts with a splash for Ateneo

first_imgTrump signs bills in support of Hong Kong protesters Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Celebrity chef Gary Rhodes dies at 59 with wife by his side Tio, despite his hot shooting, said he still needs to adjust to playing in the UAAP and it just so happened he had the stroke against the Fighting Maroons.“I won’t say I already grasp the UAAP but at that moment I was feeling good so I had the confidence to shoot,” said Tio.Sports Related Videospowered by AdSparcRead Next Celebrity chef Gary Rhodes dies at 59 with wife by his side View comments Robredo should’ve resigned as drug czar after lack of trust issue – Panelo SEA Games medal-winning PH sepak takraw team treated to hearty lunch Photo by Tristan Tamayo/INQUIRER.netAteneo guard Tyler Tio had to sit out Season 79 due to his citizenship, and when Season 80 started he had to wait once again as his bum ankle wouldn’t allow him to play.So when he finally got the chance to hit the floor on Wednesday, the Canadian-born guard released his pent-up frustrations.ADVERTISEMENT Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ NATO’s aging eye in the sky to get a last overhaul Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. Tio was perfect from the field going 6-for-6 en route to 14 points in just 11 minutes as he helped Ateneo flatten University of the Philippines, 92-71, at Smart Araneta Coliseum.“I was excited to play but I wasn’t thinking that I had to score this amount of points, I just wanted to make sure that I played correctly,” said Tio, who had 10 points in the fourth quarter alone.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingThe 5-foot-11 guard wasn’t able to play in Season 79 as he couldn’t secure a Philippine passport in time and was considered as a foreigner.Ateneo had Nigerian Chibueze Ikeh in the roster and the UAAP allows just one foreigner per roster. Hotel says PH coach apologized for ‘kikiam for breakfast’ claim LATEST STORIES MOST READlast_img read more