San Diego County confirms fourth E Coli case among child fairgoers

first_img July 2, 2019 Posted: July 2, 2019 Updated: 5:35 PM San Diego County confirms fourth E. Coli case among child fairgoers KUSI Newsroom, center_img KUSI Newsroom 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek  . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) – County health officials Tuesday confirmed a new case of E. coli in a 6-year-old boy who recently visited the San Diego County Fair and whose contraction of the bacteria is believed related to visiting the animal exhibits and not washing his hands afterward.The San Diego County Health and Human Services Agency reported that the boy attended the fair and visited its animal exhibits on June 22. He started showing symptoms of an E. coli infection four days later, but did not require hospitalization and is currently recovering.Last week, 2-year-old Jedidiah Cabezuela died after visiting the fair and contracting E. coli, at which point the fair indefinitely closed its animal exhibits.Health officials also confirmed E.coli in two other children who attended the fair — a 9-year-old boy and a 13-year-old girl.The county also received reports last week of a fifth unconfirmed but probable case of the bacteria in an 11-year-old girl.People can avoid contracting the bacteria by thoroughly washing their hands after making contact with animals at places like farms, petting zoos and fair exhibits. Young children, older adults and people with weak immune systems are at particular risk, according to health officials.The HHSA and the California Department of Food and Agriculture have collected environmental samples at the fair in recent days to confirm the bacteria’s origin. However, results of the collected samples are not expected until after the fair closes July 4.“As we continue our investigation, more cases are likely to be reported,” said Dr. Wilma Wooten, the county’s public health officer. “This is typical of any public health investigation. Since we asked doctors to be on the lookout for (E. coli), they are more likely to test patients exhibiting symptoms.”While most people who contract E. coli do not develop severe complications, roughly 5 to 10% of those who contract the bacteria can develop a potentially life-threatening kidney infection. Symptoms do not appear for three to four days after contraction and can include severe abdominal cramps, watery or bloody diarrhea and vomiting.Residents should promptly call their doctor if they believe they have contracted E. coli, Wooten said, “especially if you have diarrhea that lasts for more than three days or diarrhea that is accompanied by a fever higher than 102 F, or blood in the stool, or so much vomiting that you cannot keep liquids down and you pass very little urine.” Categories: Health, Local San Diego News FacebookTwitterlast_img read more

Vicente García Wins Best SingerSongwriter Album Latin GRAMMY

first_img Natalia LafourcadePhoto: Michael Tran/FilmMagic Vicente García Best New Artist | Acceptance Speech Alejandro Sanz: Person Of The Year Highlights More 18th Latin GRAMMY Awards Residente Wins Best Urban Music Album Latin GRAMMY Email Juanes Wins Best Pop/Rock Album Latin GRAMMY Luis FonsiPhoto: Davide Becker/WireImage.com Rubén Blades Album Of The Year | Acceptance Speech The other nominees in the Best Singer-Songwriter Album category were Satiago Cruz’ Trenes, Aviones Y Viajes Interplanetarios, Alex Cuba’s Lo Único Constante, Erika Ender’s Tatuajes, and Debi Nova’s Gran Ciudad. Residente Wins Best Urban Music Album Latin GRAMMY Read more Luis FonsiPhoto: Rodrigo Varela/Getty Images Vicente García Wins Best Singer-Songwriter Album Photo: John Shearer/WireImage.com Ruben BladesPhoto: Maury Philips/Getty Images Natalia Lafourcade Best Folk Album | Acceptance Rubén BladesPhoto: David Becker/Getty Images Photo: Bryan Steffy/Getty Images Residente Wins Best Urban Music Album Latin GRAMMY Vicente García Best New Artist | Acceptance Speech Cnco & More: Latest Latin GRAMMY Performers 2017 Latin Special Awards Honors Living Legends Photo: Juan Naharro Gimenez/Getty Images Photo: Bryan Steffy/Getty Images ResidentePhoto: Kevin Winter/WireImage.com News Justin Bieber Wins First Career Latin GRAMMY Justin Bieber Wins First Career Latin GRAMMY Vicente García Best New Artist | Acceptance Speech Vicente GarcíaPhoto: Kevin Winter/Getty Images Luis Fonsi, “Despacito” Wins Song Of The Year Luis FonsiPhoto: Davide Becker/WireImage.com “Despacito” Wins Song Of The Year JuanesPhoto: Lester Cohen/Getty Images Natalia Lafourcade, winner of Best Folk Album for Musas (Un Homenaje Al Folclore Latinoamericano En Manos De Los Macorinos, Vol. 1) and Best Long Form Music Video for Musas, El Documental — Natalia LafourcadePhoto: David Becker/Getty Images Residente Wins Best Urban Song JuanesPhoto: Lester Cohen/Getty Images Rubén BladesPhoto: David Becker/Getty Images Eduardo Cabra Wins Latin Producer Of The Year Natalia Lafourcade Best Folk Album | Acceptance Luis Fonsi and Bomba Estéreo’s Li SaumetPhoto: Kevin Winter/Getty Images Alejandro Sanz: Person Of The Year Highlights Los Del RíoPhoto: David Becker/WireImage.com Dominican takes home the singer/songwriter category at The Biggest Night in Latin MusicRenée FabianGRAMMYs Nov 16, 2017 – 2:49 pm Dominican singer/songwriter Vicente García is having a big night at the 18th Latin GRAMMY Awards. Rubén Blades Wins Album Of The Year Latin GRAMMY Vicente GarcíaPhoto: Kevin Winter/Getty Images See The Full List Of 2017 Latin GRAMMY Winners Vicente García | Best Singer-Songwriter Album Alejandro Sanz: Person Of The Year Highlights Mon Laferte Wins Best Alternative Song Photo: Kevin Winter/Getty Images Justin Bieber Wins First Career Latin GRAMMY Vicente García Wins Best Singer-Songwriter Album Latin GRAMMY Twitter “Despacito” Wins Song Of The Year See Stars On The 18th Latin GRAMMYs Red Carpet Natalia LafourcadePhoto: Michael Tran/FilmMagic Luis Fonsi and Bomba Estéreo’s Li SaumetPhoto: Kevin Winter/Getty Images Facebook Rubén Blades On Best Salsa Album Win Watch Eduardo Cabra Accept Producer Of The Year Ruben BladesPhoto: Maury Philips/Getty Images ResidentePhoto: Bryan Steffy/WireImage.com JuanesPhoto: Lester Cohen/Getty Images Photo: Juan Naharro Gimenez/Getty Images Rubén Blades Album Of The Year | Acceptance Speech Luis FonsiPhoto: Davide Becker/WireImage.com Photo: Bryan Steffy/Getty Images “Despacito” Wins Latin Record Of The Year Flor De Toloache | Best Ranchero/Mariachi Album Juanes Wins Best Pop/Rock Album Latin GRAMMY Luis Fonsi, “Despacito” Wins Song Of The Year “Despacito” Wins Latin Record Of The Year Latin Academy Honors Women In Entertainment Watch Mon Laferte Win First Career Latin GRAMMY MalumaPhoto: Kevin Winter/Getty Images Alejandro Sanz: Person Of The Year Highlights ResidentePhoto: Bryan Steffy/WireImage.com Residente Wins Best Urban Music Album Latin GRAMMY Flor De Toloache | Best Ranchero/Mariachi Album Vicente García | Best Singer-Songwriter Album Luis Fonsi: “Despacito” Wins Record Of The Year MalumaPhoto: Kevin Winter/Getty Images Alejandro Sanz’s Indelible Contributions To Music 2017 Latin Special Awards Honors Living Legends “Despacito” Wins Latin Record Of The Year What’s Your Favorite Latin GRAMMY Performance? Luis FonsiPhoto: Rodrigo Varela/Getty Images Rubén Blades On Best Salsa Album Win Vicente García Wins Best New Artist Latin GRAMMY Residente Wins Best Urban Music Album Latin GRAMMY ResidentePhoto: Kevin Winter/WireImage.comcenter_img See Stars On The 18th Latin GRAMMYs Red Carpet Flor De Toloache | Best Ranchero/Mariachi Album Vicente García Wins Best Singer-Songwriter Album Residente Wins Best Urban Song Alejandro Sanz’s Indelible Contributions To Music Vicente García Wins Best Singer-Songwriter Album vicente-garc%C3%ADa-wins-best-singer-songwriter-album-latin-grammy Rubén Blades Wins Best Salsa Album Latin GRAMMY 2017 Latin GRAMMYs: What Happened And Who Won Big? “Despacito” Wins Song Of The Year Erika EnderPhoto: Bryan Steffy/Getty Images Vicente García Wins Best Singer-Songwriter Album Luis Fonsi and Bomba Estéreo’s Li SaumetPhoto: Kevin Winter/Getty Images Latin Academy Honors Women In Entertainment Natalia LafourcadePhoto: Michael Tran/FilmMagic Mon Laferte Wins Best Alternative Song Vicente GarcíaPhoto: John Parra/Getty Images Ruben BladesPhoto: Maury Philips/Getty Images ResidentePhoto: Bryan Steffy/WireImage.com 2017 Latin GRAMMYs: What Happened And Who Won Big? Natalia Lafourcade, winner of Best Folk Album for Musas (Un Homenaje Al Folclore Latinoamericano En Manos De Los Macorinos, Vol. 1) and Best Long Form Music Video for Musas, El Documental — Natalia LafourcadePhoto: David Becker/Getty Images Natalia Lafourcade Wins Folk Album Latin GRAMMY Photo: Kevin Winter/Getty Images Eduardo Cabra Wins Latin Producer Of The Year CncoPhoto: Aaron Davidson/Getty Images Natalia Lafourcade, winner of Best Folk Album for Musas (Un Homenaje Al Folclore Latinoamericano En Manos De Los Macorinos, Vol. 1) and Best Long Form Music Video for Musas, El Documental — Natalia LafourcadePhoto: David Becker/Getty Images Watch Mon Laferte Win First Career Latin GRAMMY Vicente GarcíaPhoto: John Parra/Getty Images 2017 Latin GRAMMYs: What Happened And Who Won Big? Vicente GarcíaPhoto: Kevin Winter/Getty Images Photo: Juan Naharro Gimenez/Getty Images Cnco & More: Latest Latin GRAMMY Performers Los Del RíoPhoto: David Becker/WireImage.com CncoPhoto: Aaron Davidson/Getty Images Vicente García Wins Best New Artist Latin GRAMMY Rubén Blades On Best Salsa Album Win Luis Fonsi: “Despacito” Wins Record Of The Year Mon Laferte Wins Best Alternative Song Los Del RíoPhoto: David Becker/WireImage.com Luis Fonsi, “Despacito” Wins Song Of The Year Rubén Blades Wins Album Of The Year Latin GRAMMY Photo: Rich Polk/Getty Images Vicente García | Best Singer-Songwriter Album Prev Next Luis Fonsi: “Despacito” Wins Record Of The Year 2017 Latin Special Awards Honors Living Legends What’s Your Favorite Latin GRAMMY Performance? Watch Eduardo Cabra Accept Producer Of The Year Rubén Blades Wins Best Salsa Album Latin GRAMMY Natalia Lafourcade Best Folk Album | Acceptance Photo: Rich Polk/Getty Images Erika EnderPhoto: Bryan Steffy/Getty Images Alejandro Sanz: Person Of The Year Highlights Latin Greats Receive Their Special Awards Photo: John Shearer/WireImage.com Natalia Lafourcade Wins Folk Album Latin GRAMMY Alejandro SanzPhoto: JB Lacroix/WireImage.com Photo: Kevin Winter/Getty Images MalumaPhoto: Kevin Winter/Getty Images See The Full List Of 2017 Latin GRAMMY Winners Juanes Wins Best Pop/Rock Album Latin GRAMMY See Stars On The 18th Latin GRAMMYs Red Carpet Rubén Blades Album Of The Year | Acceptance Speech What’s Your Favorite Latin GRAMMY Performance? See The Full List Of 2017 Latin GRAMMY Winners Vicente GarcíaPhoto: John Parra/Getty Images Alejandro SanzPhoto: JB Lacroix/WireImage.com Latin Greats Receive Their Special Awards CncoPhoto: Aaron Davidson/Getty Images Alejandro Sanz’s Indelible Contributions To Music Cnco & More: Latest Latin GRAMMY Performers Luis FonsiPhoto: Rodrigo Varela/Getty Images Residente Wins Best Urban Music Album Latin GRAMMY Photo: John Shearer/WireImage.com Watch Mon Laferte Win First Career Latin GRAMMY Watch Eduardo Cabra Accept Producer Of The Year ResidentePhoto: Kevin Winter/WireImage.com Rubén BladesPhoto: David Becker/Getty Images Rubén Blades Wins Best Salsa Album Latin GRAMMY Alejandro SanzPhoto: JB Lacroix/WireImage.com NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Nov 16, 2017 – 9:03 pm Vicente García | Best Singer-Songwriter Album Latin Greats Receive Their Special Awards Vicente García Wins Best New Artist Latin GRAMMY Photo: Rich Polk/Getty Images “I am very happy and excited. I want to dedicate this award to my country, [my] fountain of infinite inspiration, [and] also to Juan Luis Guerra who has been for me a constant inspiration. I don’t know what to say. I am very excited. Thank you to the Academy, Eduardo Cabra, John Blaze [and] Wendell for working [from] the heart. … And … to all the people that helped me make this record. A million thanks.” — Vicente GarcíaFormerly the lead singer of the Dominican alternative rock band Calor Urbano, he left in 2010 to pursue a solo career. He has collaborated with esteemed artists such as Juan Luis Guerra, Alejandro Sanz, Juanes, and Maná. Now that solo career is starting to pay off.García took home his first career Latin GRAMMYs at the 18th Latin GRAMMYs, including for Best Singer-Songwriter Album for A La Mar and Best Tropical Song for “Bachata En Kingston.” He is also up for Album Of The Year and Best New Artist later this evening. [Ed.: García ended up winning Best New Artist, upping his win total to three.] Erika EnderPhoto: Bryan Steffy/Getty Images Latin Academy Honors Women In Entertainment Rubén Blades Wins Album Of The Year Latin GRAMMY Residente Wins Best Urban Song Natalia Lafourcade Wins Folk Album Latin GRAMMY Eduardo Cabra Wins Latin Producer Of The Year Alejandro Sanz: Person Of The Year Highlightslast_img read more

Sanitary Commission Hosts Business Meeting

first_imgThe Washington Suburban Sanitary Commission is sponsoring a meeting for small, local, minority, business owners at 14501 Sweitzer Lane from 10 a.m. – 12:30 p.m. on Oct. 22. The meeting will discuss disparities in the local business markets, and information to help business owners benefit from upcoming, business contracts. The event is open and free to the public. For more information contact wsscstudy@wsscwater.com or call 301-206-880.last_img

Tonight AFROs First Edition with Sean Yoes Thursday January 12

first_imgListen at WEAA Live Stream: http://amber.streamguys.com.4020/live.m3u Dr. Ben Carson is vying to be confirmed to be Donald Trump’s secretary of HUD, a massive federal agency his detractors believe he is woefully unqualified to lead. We’ll discuss the substance of Carson’s Senate hearing with Rev. Alvin Hathaway, who has worked with HUD secretaries from the Carter administration to the Obama administration, and Charles Robinson of MPT’s, State Circle.These stories and much more on AFRO’s First Edition with Sean Yoes, Monday through Friday, 5-7 p.m.last_img read more

Finding a Niche

first_img “Each category is like a little pond where you can be a big fish,” says Mary Margaret Gibson, 61, president of Mirrors and Light Gallery (eBay User ID: maam1945), based in The Colony, Texas. Mirrors and Light specializes in unique, artist-made kaleidoscopes and jewelry. “Our plan was to have more and better kaleidoscopes than anybody else out there,” says Gibson. “There aren’t many who sell kaleidoscopes on a regu-lar basis [on eBay],” or in the volume that Mirrors and Light does. At any particular time, the company typically has 100 or so kaleidoscopes available through eBay for hobbyists, collectors and fans, ranging in price from $700 to $3,500.Because its products are much more expensive than typical eBay merchandise, Mirrors and Light has worked hard to develop a level of trust with buyers, especially the 30 percent of its customer base that is overseas. Gibson knows that overseas customers may be wary of sending several hundred dollars to an unknown seller in another part of the world. To address any reservations, Gibson went so far as to write a book, The Kaleidoscope Collector’s Guide. She also communicates frequently with the company’s core audience about its artists and products.Gibson explains that the kaleidoscopes being sold are either from private collections, self-representing artists, or a family or broker selling off an estate. And in some cases, Gibson acts as broker, helping research and evaluate individual pieces, and selling kaleidoscopes on eBay for individuals unfamiliar with them.Starting from scratch in 2004, Mirrors and Light expects to hit sales of just under $150,000 in 2006 from its online sales of kaleidoscopes and new jewelry.No LimitsInterestingly, choosing a narrowly defined niche does not prevent those outside your core customer group from buying from you, say Jennifer Basye Sander and Peter Sander, co-authors of Niche and Grow Rich. Rather, as a niche seller, you will have an easier time establishing yourself as the source for a particular type of product and still attract new buyers. For instance, if your niche is vintage Hermès scarves, your products will be presented to buyers who search for that exact phrase as well as to buyers simply looking for “scarves,” “vintage” or “Hermès.” Creating a niche doesn’t limit opportunities; in fact, it often results in more business. You won’t limit your buyers, and specializing in a particular product category will frequently make you a preferred seller to your target customers.Scratch That NicheTo zero in on a niche that’s not only profitable, but also fits your interests and background, check out these ebay tools.The eBay “Hot List”: A report provided by eBay and accessible from the “Sell” area of the site, the “Hot List” (http://pages.ebay.com/sellercentral/whatshot.html) identifies categories with the greatest increase in listings over a certain time period. Because people list more often in a category when demand is increasing, it’s a useful gauge of demand, says John Bodine, product manager for eBay Market-place Research.eBay Pulse: For a quick look at what buyers are searching for, eBay Pulse lists the top 10 search terms on the site (http://pulse.ebay.com). If you subscribe to eBay Marketplace Research, you can see the top 20 terms.Keyword Search: Anyone can use this simple tool to search for types of products and see how many are already listed–essentially, how much competition there is. Search completed listings to determine the typical selling price of an item. Most important, say eBay sellers and experts alike, is finding a niche you love.Gold Mine or Land Mine?If you think you’ve found a winner, ebay marketplace research can give you the following information to help you determine whether your proposed niche will make you rich.Size of The Opportunity: Using eBay Marketplace Research, you can search by product category to find the average selling price of products you’re interested in. Then you can check the number of items sold in that same category. Multiply the average selling price by the number of items sold, and divide by the number of months reported (either two or three, depending on your subscription level), and you have the approximate size of the sales opportunity per month, explains Nick Donelson, product manager for eBay Marketplace Research.Trends: You Ultimately want to enter a category with increasing demand and a rising average selling price, says Donelson. You can use eBay Marketplace Research to chart category performance by day or by week and to spot upticks in demand and price.Sales Forecasting: To determine how long it takes for a type of product to sell, look up average selling price and success rate. This will give you a ballpark idea of how long it will take to sell something. For instance, if 200 listings for McDonald’s memorabilia ended and 100 items sold, you can infer that 50 percent of the listings in this category are completed. Based on that information, you can opt to drop your price to sell your product faster, or you can expect to have to list your goods twice for them to sell, says Donelson.The cost to subscribe to eBay Marketplace Research varies according to the term length, which ranges from two days to a month. A Fast Pass provides two days of access for $2.99 and up to 60 days of historical sales information. The Basic level costs $9.99 per month for 60 days’ worth of data, and the Pro level costs $24.99 per month but provides up to 90 days of historical data and detailed information to help optimize your listings. October 30, 2006 Sure, the flexibility of being able to sell anything and everything on eBay sounds appealing. But specializing–carving out a niche in a particular category or type of product–can yield even greater rewards. For starters, explains Michael Miller, author of Making a Living From Your eBay Business, you’ll know your market and your products more thoroughly than you ever could as a generalist. “You can sell on eBay and not specialize, but it’s more hobby than business,” Miller observes. “The biggest eBay sellers I know do one or two things well.” Knowing a lot about one or two areas, vs. knowing only a little about many categories, can make the difference between being profitable and being very profitable.Seeking out what sellsCase in point: Steve Weber, 46, owner of Weber Books (eBay User ID: weber-books), a Falls Church, Virginia, reseller of used books. Although he made $300 or $400 on eBay the first month he began selling from his own bookshelves, Weber’s sales took off when he zeroed in on specific types of nonfiction books that were in demand. In 2005, four years after Weber started his business part time, the now full-time enterprise sold $335,000 online–more than 100 times what the business was initially generating. It all came down to finding a niche.At the outset, Weber worked part time in the evenings selling books he no longer needed. “I wasn’t an expert in book values,” he admits, but he did notice that nonfiction books tended to be more valuable than fiction, and science and math tomes in particular sold for far more than he anticipated. So he began going to library and estate sales–“the two best ways to get inventory”–in search of science and math guides. His efforts paid off when he purchased a box of books at a sale for a whopping $10. In the box was a book titled Curves and Their Properties, which Weber was able to sell for $200.”The way to make money is to find a specialty,” says Weber. “It’s helpful to start with a niche because you can learn a specific product area and you’re not re-inventing the wheel all the time–you quickly learn what sells.” He recommends that anyone interested in selling books on eBay start with used merchandise because “there’s more profit potential.”However, Weber cautions that mass market books, such as The DaVinci Code, may not necessarily sell for more than what you paid because there are already so many of them in circulation. On the other hand, more unusual books that appeal to a limited audience may take a little longer to sell on eBay, but they can sell for more (sometimes much more) than the original cover price, even if they’re not in pristine condition. With such quirky titles, “condition is not as important as the information they contain,” says Weber.Approximately one-third of Weber’s time is spent finding books, with big pushes during January and August, the two biggest bookselling months of the year. Each month, he buys at least 5,000 used books to resell, in addition to the new books he’s been selling since 2003. Through wholesale sellers online, such as Book Depot (www.bookdepot.com) and Kudzu Books (www.kudzubooks.com), Weber finds that he can buy overstock for 80 percent off retail and then resell the books profitably over the next several months. (You can find more potential product sources in “Finders, Sellers” on page 22.)The strategy has worked for Weber: “I’m making more money than ever,” he says, “because I keep getting better and better at [selling certain types of books] within my niche.” Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global A Well-Oiled Machine Big Fish in a Small Pond Register Now » 11 min read Growing a business sometimes requires thinking outside the box. Opinions expressed by Entrepreneur contributors are their own. Another advantage niche businesses have is standardi-zation of processes and materials. For example, Weber needs to stock only a few sizes of boxes and packages for shipping his books rather than hundreds of varieties. “Back-end efficiency, such as with packing and shipping, and effectiveness improve with a niche,” confirms Miller. You can set up a routine, a type of assembly line, which reduces the time it takes to complete a sale and increases your profitability.Through experience in his category, Weber is also much faster at setting prices. He uses auction-style listings for some hard-to-find books in hopes that bidders will drive the prices up, and he sells others at fixed prices using “Buy It Now” when there is a general agreement about the value of a particular book.Pump Up the VolumeWhile Weber Books expanded from used books into new ones, Curvy Girl Clothing (eBay User ID: curvygirlclothing) has always been about new merchandise. The company focuses on new special-occasion wear for plus-size women, says Laura Poorman, 31, co-founder with her twin sister, Lisa Toton, of the Portland, Or-egon, company. Poorman and Toton began their eBay careers as buyers, with Poorman scouting convertible cars and Toton on the hunt for a wedding ring set. Both found what they were looking for on the site and, inspired by the potential selling opportunities, began discussions about running their own eBay Store filled with stylish plus-size clothing.To amass some inventory, the two headed to Los Angeles’ fashion district, near Toton’s home, and stocked up on trendy tops, dresses and skirts for women size 16 to 32. In the three-mile area that makes up the fashion district, Poorman and Toton discovered numerous stores willing to sell clothing to them at great prices. “We only had to buy a few items” in each size, says Poorman.Although they didn’t have experience selling on eBay, what they did have was knowledge of their market. As curvy women themselves, Poorman says, “We know what’s going to work for plus-size women, so we’re able to pick better styles.” And because they deal only in new merchandise, they can buy in larger volumes rather than offering single items, as with used pieces. “You can buy something [used] for $5 to $20 and sell [it] for $60, but you only have one,” she points out, “so it’s harder work.” Selling used items next to new ones also devalues the new items, which is why Curvy Girl stays focused on its new-clothing niche.The twins started doing business on eBay in summer 2005, and in October, they had their first $10,000 week in sales. By the end of their first year in business, sales are expected to reach $350,000.Poorman says one of the keys to their success thus far is “not losing focus.” By establishing their niche and sticking with it, Curvy Girl Clothing is building a brand that draws eBay buyers back regularly because they know exactly what they’ll find there. Says Poorman, “People like that we only do plus-size, stylish occasion wear.”last_img read more

How to Make an Unsexy Industry Sexier

first_imgNovember 29, 2017 Opinions expressed by Entrepreneur contributors are their own. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Nothing can kill a conversation faster than starting to talk about something highly technical. This is especially true if you’re talking to someone who isn’t familiar with that technical subject. For today’s business owners, though, it’s more important than ever to be able to turn a specialized concept into something that is understandable for even the least tech-friendly person. If your client “gets it” they will be more likely to buy your product or service.Below are seven industries may be seen by some as “unsexy,” but there are businesses in each space that have found a way to make what they do sound exciting. By studying their examples and business models, we can all learn to better communicate our products and services to investors, potential clients, and other business partners.Related: 7 Powerful Public Speaking Tips From One of the Most-Watched TED Talks SpeakersPoliticsSocial media’s influence on the political elections scene is only going to grow and grow. Political elections have practically become a monster, and Americans are becoming increasingly aware of the system and its flaws.Brigade gained notice as one of the few platforms to accurately predict the outcome of the 2016 presidential election, based on analysis of social engagement.The company is trying to make government technology interesting by helping voters find ways to ensure their voices are actually heard by the appropriate politicians. The Brigade site’s goal is to bring voters together in one place to enact change. One person can only do so much, but a large group of people pushing for an initiative can get attention.”Most political tools are hopelessly top-down because they are built for professional campaigns and candidates,” says CEO and Co-Founder Matt Mahan. “Brigade starts with the individual voter and her top issues, and then maps out concrete actions she can take to have a real impact.”Related: Why It’s on You to Stop People From Interrupting YouCity PlanningMore and more people are moving and living in cities. Traffic congestion has become a serious problem in most of the larger cities. The nuts and bolts of working on remedies for traffic and other city related issues can also put people to sleep. Face it, the subject can be so boring that Elon Musk even named his tunnel company after that fact.Another company, planning platform Remix, helps public transit agencies relieve these traffic, highway, water systems and other issues too — by analyzing the costs while helping identify the best solutions currently available.Companies like Remix win over customers by solving a problem that impacts the general population on a personal level.The person in charge of planning and projects may be hearing a certain product pitch for the first time. Whether the pitch is for a government official, a venture capitalist, or a consumer, an agency or individual can immediately relate to the pain of sitting in traffic every day. When Remix describes its product to others, they stress the problems that will be solved and therefore immediately create a more interested and engaged audience.Related: 14 Proven Ways to Improve Your Communication SkillsHealth CareTechnology is taking over the healthcare industry, with practitioners and technicians across all specialties constantly working on new ways to improve patient health. Silene Biotech is innovating the stem cell space, allowing consumers to easily bank their stem cells for future use.Explaining the many benefits of this service can sometimes be challenging to a customer base that is still learning about stem cell research. But, the company has found a way to relate to its audience.”Healthcare is becoming more personalized and consumer driven every day, showing promise for Biotech,” says COO and Co-founder Lena Shaw. “However, the space must find a way to build narratives from the perspective of the consumer.””Often in Biotech it’s the complete opposite. The most fascinating discovery in the lab may not be the most relatable discovery to a consumer. Talk to your customers. Give them a chance to share their understanding of the need you feel you’re fulfilling.”Doing something that truly helps people can make health care pretty sexy. The benefits are more instantly apparent and feel good in an industry that has been challenged to really fulfill what it has promised and intends.A huge concern for POC Medical is to insure that they are providing people with their early detection tests for breast cancer. These tests are so low cost that they are making early detection for all women all over the world possible. This includes areas where quality health care is not usually accessible. The company has plans to expand this test for more types of cancer and perhaps even other diseases, saving lives with each new test that is performed.Related: Do Us All a Favor and Stop Saying These Words Around the OfficeRehabsRehabilitation centers may seem difficult to imagine as ever being attractive since traditionally it’s been something no one wants to talk about. However, Rehabs is adding interest to this industry by offering a platform that is mainstreaming the ability to find and match a rehab facility with clients and patients.The site understands the importance of providing more information about the rehabilitation process. This includes articles and reviews of facilities and the value of recovery. Therefore, those seeking this kind of assistance and others around them will see the process as normal and socially acceptable.Related: 12 Most Common Writing Mistakes You Want to Avoid at All CostsEducationA company breathing new life into EdTech is RaiseMe, which connects high school students with universities across the country by letting them earn incremental “micro-scholarships” from the colleges for their achievements in high school.Once a student creates an account, any grades, extracurriculars, and achievements become part of an online portfolio that the college admissions departments see. The service has the potential to modernize the application process, and appeals to anyone who’s ever had to put up with the grueling nature of getting a portfolio together for university admissions.”When the topic of student financial aid seems inaccessible or overly complex to students and their families, this acts as a huge barrier to educational opportunity,” says Co-Founder and CEO Preston Silverman. “Tens of billions of dollars in financial aid gets distributed to students every year, but students often have no way of knowing what that could mean for them in terms of college affordability, until it’s far too late to impact their college ambitions or decisions.”LogisticsArranging to move freight has always been a serious chore for trucking companies (and unfortunately for companies in this space, the subject is boring to talk about). Convoy has been working hard to automate the freight moving process. Instead of making deals with carriers themselves, shippers can use an app to connect with trucking companies that can arrange the moving of their shipments on demand.Although this pain point appeals specifically to the shipping company, businesses that arrange shipments for their items can immediately relate to the burden this app removes. It also opens logistics to smaller businesses that lack the full team necessary to constantly schedule and manage shipments. Unfortunately, the app that once billed itself as “Uber for trucking” now has to deal with Uber becoming one of its competitors.ResearchResearch is an important part of so many activities. From students writing assigned reports to historians finding facts for their latest books. But, the process of searching volumes of materials can be time consuming and unpleasant, especially if you have to comb through multiple different sources.ProQuest specializes in supporting researchers and librarians with the information they need. Currently the service offers access to 90,000 sources and 6 billion digital pages spanning six centuries. Anyone who has ever spent hours trying to get the information they need to support their work can relate to the demand ProQuest is filling.Tech is innovating almost every industry, from the most openly appealing to least glamorous. When the application of a product is one that strikes its audience personally, especially if the app will solve a deep pain point, the public is more likely to personally relate.Consider what you are feeling yourself and make a personal connection when preparing your pitches. Presenting a solution from a personal level is one of the primary ways to take something “boring” and turn it into vitally interesting information to a potential customer. Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. 8 min read Register Now »last_img read more