Marketing Solutions Provider Madison Logic Buys B2B Ad Platform BBN

first_img The transaction gives Madison Logic, known for its demand generation and data services, the ability to offer “top of funnel,” or display, advertising options for B2B marketers. And by acquiring BBN, Madison Logic doesn’t just add to its service offerings. The company now has direct access to 1,600 publisher brands to pitch its lead-gen services to. On top of that, the deal brings the company closer to agencies and trading desks doing programmatic buys with BBN. “Everyone is getting into everyone else’s business,” says Madison Logic CEO Tom O’Regan. “And even though they all need to generate sales, what’s still important is repositioning, generating awareness and differentiating their products.” In a gap-closing deal, marketing solutions firm Madison Logic has acquired B2B media advertising platform BBN. “Of course, we’ll work with brands and agencies directly, but we did see an opportunity to work with larger trading desks that are working with BBN,” O’Regan says. “The revenue is not just from direct sources, but from programmatic and trading desk relationships.” In other words, as important as audience segmentation and lead-gen has become, marketers still need to make buyers aware of their products in the first place. “The same customers who were using us for demand generation were not using us for top-of-the-funnel awareness,” adds O’Regan.center_img O’Regan declined to offer sale terms, but says the deal is projected to almost double the company’s revenue in 2015. Marrying data to lead nurturing and generation, along with branding opportunities, is a valuable position to be in. LinkedIn bought marketing technology and lead-gen platform Bizo for $175 million in July 2014. That deal lets LinkedIn more closely target and measure B2B marketing campaigns across its network. Ironically, all four of those companies have since divested their B2B media assets, but the ad network has since grown to include a who’s who of 1,600 publisher brand URLs reaching a global audience of 120 million, says O’Regan. Cue BBN, a digital ad platform launched in 2008 with just four publishers: Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill.last_img

India to Cut Stake in Staterun Banks Raise 26 bn

first_imgThe Indian government has approved plans to sell part of its stake in state-run banks and raise about $25.76 billion, according to a statement issued on Wednesday.  State Bank Of India, largest public-sector bank in IndiaReutersThe decision was taken at a meeting of the Union Cabinet. The sale is expected to happen in a phased manner, till 2019.  The 27 state-run banks of Asia’s third-largest economy currently have state ownership ranging from 56 percent to 84 percent. These banks account account for 70 percent of the total outstanding loans of about $1 trillion. The government would continue to hold 52 percent stake in the banks after the stake sale.The banks also need an estimated $60 billion to build a buffer against bad loans in line with new global regulations.Minister of State for Finance Jayant Sinha had told the parliament in November that a reduction in government stake in the banks would reduce capital injections substantially, as mandated by the new norms.Over the last decade, the government funded these banks by about $13 billion. However the need to lower the budget deficit could limit the options available to the government on continued funding for the banks.Over the next four years, the government would have to pump in ₹788.95 billion ($12.70 billion,) to maintain its 52 percent stake. Dividend outflow for the same period would mop up almost ₹345 billion ($5.56 billion.)While the bigger state-run banks could see positive reaction to its share sales, smaller ones could languish. Most state-run banks are burdened by high levels of bad debt and corporate governance issues.A panel appointed by the RBI had recommended the government to reduce its stake in state lenders to less than 50 percent.last_img

Union Budget 2017 What senior citizens and salaried people need from FM

first_imgMatt AielloLet’s make one thing very clear right up front: The Modi government’s demonitisation plan would never have succeeded without the support and tolerance of the common citizen, who spent hours out of their busy days to stand in queues at ATMs and banks to withdraw their OWN money.7th Pay Commission: EC’s order on Budget 2017 could bring cheer to Central govt employeesThere were no riots, nor acts of civil disobedience because the common citizen believed in the government’s intention to wipe out the scourge of black money.Now is the time for Finance Minister, Arun Jaitley to reward the patience of the common man; reward them for their support and belief in the claims made by the government. But will the politics of finance take priority on Budget 2017 Day?Here is what the common man would like to see from the FM and his budget.Raise the taxable limitThe taxable limit should be raised so as to give people the extra allowance for savings, education, housing and maintenance, etc.No Tax on income less than Rs3.5 lakh (up from Rs2.5 Lakh)2. 3.5-7 lakh: 10%3. 7-12 lakh: 20%4. above Rs12 lakh: 30%Protect senior citizensFor senior citizens the government has serious intentions to reduce interest rates thereby encouraging citizens to apply for bank loans for housing, vehicles, startups, industries, corporate financing, infrastructure, restructuring of bad debts, etc.The main source of income for seniors is investments in Fixed Deposits, PPF, NSC certs, etc. This rate reduction will cause a serious depletion in their earnings and hence a revision in their tax deduction needs to be given serious consideration.Senior Citizens 60-80 years of age1: No Tax on income less than Rs4 lakh (up from Rs3 lakh)2: 4-6 lakh: 10%3: 6-12 lakh: 20%4: Above 12 lakh: 30%Senior Citzens above 80 years of age1: No Tax on income upto Rs6 lakh2: 6-12 lakh: 20%3: Above 12 lakh: 30%The maximum cap on Tax Saving Instruments should be raised from Rs1.5 lakh to Rs2 lakh. This limit could be increased by Rs5,00,000 for those with an income of more than Rs12 lakh.The Short term and Long term Capital Tax structure should remain the same to avoid FIIs pulling out their finances, which would result in a major setback to the Indian Stock Market. The US plan to increase their interest rates and reduce corporate tax would result in an exodus of Funds of Foreign Institutions back to the US.Increase in Housing Loan Tax exemption from Rs2 lakh to Rs2.5 lakh.Set up government agencies and cold storage facilities in rural areas to assist farmers in procuring a better price realisation for their crops, thereby eliminating middle men, brokers and hoarders.This direct investment by the government will lift the rural economy and result in a drop in market retail prices.Cashless transactions will promote transparency and to encourage this the government should offer tax sops to card users as well as institutions that invest in machines for cashless/ digital transactions.The recent government scheme on demonitisation was hampered largely by corrupt bank officials, brokers and hoarders of black money. The government should offer an incentive to whistleblowers so as to unearth the nexus of operators who illegally helped in converting black money.Also the government must publish the degree of punishment to corrupt officials, whether they be bankers, law enforcement officers, Income Tax officials, corporate accountants, etc.Declaration of funds received and held by political parties is a must. Limit the expenses they incur during elections. No promises that are detrimental to the financial welfare of the state/country, no freebies for the electorate just to win over vote banks. Politicians with criminal records and involved in hate speeches, money laundering, anti-national remarks, etc, should be barred from running for office.Make it a punishable offence for event organizers to pay cash to entertainers, actors, sports persons, celebrities, etc, as this will result in non-payment of taxes and accumulation of unaccounted for black money. Those being paid should also be made aware of this penalty.last_img