A Better Logo for Better Homes and Gardens

first_imgBetter Homes and Gardens has a new logo for the first time since 1965. Starting with its January 2017 issue, “and” is replaced with a stylized ampersand, and the long-standing three lines of text are truncated to two. The new identity system and refreshed logo, while aesthetically pleasing, also solves a practical issue, Stephen Orr, editor-in-chief since 2015, tells Folio:. Fitting the 51-year-old logo to digital avatars and brand extensions, like Better Home and Gardens Real Estate, has proven difficult. Now, the social avatar stacks “BH” over “&G” with white text inside of a black circle. This will replace the magazine’s current digital logo, a red background with “BHG” centered in a white, bolded, sans-serif font. Better Homes and Gardens is the largest brand at Meredith, and Meredith is the second largest consumer license brand in the world. This means the new logo will be seen on a lot of different products — from homeware sold at Walmart, to cookbooks, to real estate. The magazine also claims 40 million readers, with a verified rate base of 7,600,000 for its print issues. “They were really just thinking about the print magazine,” Orr says of the magazine’s mid-century editors. “But brands like BH&G are comprehensive brands. We needed something that was more flexible.” The new logo from January 2017 Due to the scale of use, the brand decided to partner with Lippincot, a creative agency that redesigned the Starbucks mermaid, as well as the Meredith corporate logo. The process took almost 10 months, Orr says, and involved over 75 different versions. The ampersand, while fresh in its design, is not new to the magazine. Better Homes and Gardens first launched in 1922 with “and” written out, but from 1931 until the late 40’s, the logo contained an ampersand along with its ever shifting typography. The old logo from December 2016last_img

SimpliSafe home security launches in the UK

first_img Aug 31 • Alexa can tell you if someone breaks into your house CNET Smart Home Post a comment Share your voice 2:29 On the Amazon front, the company teamed with Travelers Insurance last year to offer Echo Dot-centric home security packages in the US. I asked if Amazon had any plans to introduce something similar in the UK, but a spokesperson told me that they couldn’t comment on the roadmap.As for Amazon-owned Ring, the company already sells video doorbells and cameras in the UK, but its professionally monitored Ring Alarm security system is still a US-only offering. That stands to change, though, with a Ring spokesperson telling me that Ring Alarm “will be available for the UK later this year.”Meanwhile, the team at Abode, makers of one of our top-rated SimpliSafe alternatives, tells CNET that it, too, is working to bring professionally monitored DIY security kits to the UK and to other markets outside of the US by the end of 2019.  Whether or not that adds up to enough of a head start to give SimpliSafe the lead it’s looking for remains to be seen, but it’s shaping up to be the same fascinating fight for customers that we’ve seen in the US. Per a recent SimpliSafe survey, just 13 percent of UK households already have a professionally monitored security system — which leaves about 23.7 million households up for grabs.Originally published April 2 at 4 a.m. PT.Update, 6:55 a.m. PT: Now includes updated comment from Ring on UK availability of the Ring Alarm security system.   Aug 31 • Best smart light bulbs for 2019 (plus switches, light strips, accessories and more) Nest Google Assistant Alexa Amazon Google SimpliSafe’s DIY home security system looks better than… reading • SimpliSafe home security launches in the UK SimpliSafe Home Security SimpliSafe’s install-it-yourself home security system is one of our top picks here on CNET, and today, the brand is launching in the UK — its first expansion outside of the US. SimpliSafe suggested that the move was in the works this past June, when the company secured a majority investment from the private equity firm Hellman & Friedman valued at $1 billion.A 10-year-old startup based out of Boston, SimpliSafe offers a variety of customizable home security kits. Each uses wireless sensors that you stick up around your home to monitor for things like motion, door openings or the sound of glass breaking, along with optional accessories like smart locks, video doorbells and cloud-connected cameras. Once everything’s in place, you’ll arm and disarm the system using a keypad, a keychain fob, app controls or by using voice commands via Alexa or Google Assistant. Now, with kits ranging from £279 to £504 currently up for sale on SimpliSafe’s UK website, that pitch has made it across the pond. The system requires no contracts and offers 24/7 professional monitoring starting at £13 per month. Make that £20 per month if you want to add in the full suite of features, including app and voice controls, text alerts, cloud storage of your camera footage and video verification of alarms. • CNET Smart Home Smart Home Aug 30 • Battling bot vacs: iRobot Roomba S9+ vs Neato Botvac D7 Connected Tags Aug 31 • The best coffee grinders you can buy right now See All Review • Editors’ Choice: SimpliSafe’s new system is better than ever 0 SimpliSafe sees opportunity with the move, citing rising burglary rates in the region and calling itself the first company to sell “wireless, self-install technology with the complete protection of professional monitoring” in the UK.That’s not to say that SimpliSafe won’t face competition. Professionally installed home security providers such as ADT and Verisure already have millions of customers in the UK. Meanwhile, a number of DIY systems from names like Yale, SmartThings and Hive are available, too — though none of those that I’ve seen offer an option for professional monitoring.Still, the field won’t be quite as crowded as it is in the States — for now, anyway. One key competitor that’s missing in the UK: The Google-owned Nest Secure DIY system. Nest didn’t have anything to share when I asked about the possibility of expanding to the UK — that echoes what the company told its users in January when it wrote, “We do not have anything to announce regarding plans to bring the Nest Secure anywhere outside of the US.” You’re using your security system wrong: Tricks for a safer smart home (pictures) 17 Photos Now playing: Watch this:last_img

Celebrating the legacy

first_imgAs part of its ongoing series of Sanchayan – screening of archival films and video recordings, Sangeet Natak Akademi presented the screening of the most celebrated Odissi dancer and guru Kelucharan Mohapatra’s performance on Saturday, December 27 at Sangeet Natak Akademi’s Meghdoot Complex, Copernicus Marg in the Capital. This screening was of the performance from the Swarn Samaroh that was held in 1997 at New Delhi.Kelucharan Mohapatra was among the great makers of dance in our times, an outstanding representative of India’s classical dance heritage and the well-known pioneer associated with the recreation of its Orissan bani. He was born in 1926 in the village of Raghurajpur in Puri district of Orissa in a family of Patachitrakars. He was groomed as a dancer by Pankaj Charan Das and Dayal Saran. He also mastered various percussion instruments, especially Pakhawaj, learning from Agadhu Moharana, Khetra Mohan Kar, and Harihar Rao.  Also Read – ‘Playing Jojo was emotionally exhausting’He joined Kala Vikas Kendra, Cuttack, in 1956 and enriching Odissi dance as a guru and choreographer. A dedicated teacher and prolific creator, Kelucharan Mohapatra trained a large number of dancers over the last four decades. Kelucharan created a number of dance compositions extending the technique and repertoire of the Odissi style. Together with his contemporaries and his teacher Shri Pankaj Charan Das, Guru Kelucharan Mohapatra was responsible for establishing Odissi as a vibrant language of Indian classical dance. He was honoured with the Sangeet Natak Akademi Award (1966), the Padma Shri (1972), the Padma Bhushan (1988), Kalidas Samman (1989), and the Sangeet Natak Akademi Fellowship (1991).last_img