Marketing Solutions Provider Madison Logic Buys B2B Ad Platform BBN

first_img The transaction gives Madison Logic, known for its demand generation and data services, the ability to offer “top of funnel,” or display, advertising options for B2B marketers. And by acquiring BBN, Madison Logic doesn’t just add to its service offerings. The company now has direct access to 1,600 publisher brands to pitch its lead-gen services to. On top of that, the deal brings the company closer to agencies and trading desks doing programmatic buys with BBN. “Everyone is getting into everyone else’s business,” says Madison Logic CEO Tom O’Regan. “And even though they all need to generate sales, what’s still important is repositioning, generating awareness and differentiating their products.” In a gap-closing deal, marketing solutions firm Madison Logic has acquired B2B media advertising platform BBN. “Of course, we’ll work with brands and agencies directly, but we did see an opportunity to work with larger trading desks that are working with BBN,” O’Regan says. “The revenue is not just from direct sources, but from programmatic and trading desk relationships.” In other words, as important as audience segmentation and lead-gen has become, marketers still need to make buyers aware of their products in the first place. “The same customers who were using us for demand generation were not using us for top-of-the-funnel awareness,” adds O’Regan.center_img O’Regan declined to offer sale terms, but says the deal is projected to almost double the company’s revenue in 2015. Marrying data to lead nurturing and generation, along with branding opportunities, is a valuable position to be in. LinkedIn bought marketing technology and lead-gen platform Bizo for $175 million in July 2014. That deal lets LinkedIn more closely target and measure B2B marketing campaigns across its network. Ironically, all four of those companies have since divested their B2B media assets, but the ad network has since grown to include a who’s who of 1,600 publisher brand URLs reaching a global audience of 120 million, says O’Regan. Cue BBN, a digital ad platform launched in 2008 with just four publishers: Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill.last_img

CAMPAIGN FINANCE Dave Robertson Raises 8500 Spends 11500 To Date

first_imgWILMINGTON, MA — Former Miceli Chief of Staff Dave Robertson (D-Tewksbury) was the third of the five Democratic candidates in the 19th Middlesex State Representative race to file his pre-primary (May 7 to August 26) campaign finance report with the Massachusetts Office of Campaign and Political Finance.DonorsDave Robertson’s campaign has raised $8,440 from 82 donors, with an average (mean) donation of $102.93. Notable Wilmington donors (elected or appointed officials) include School Committee member MJ Byrnes, Housing Authority member Stacie Murphy, and Elderly Services Commissioner John Wallace.SpendingDave Robertson’s campaign has spent $11,444 as of August 26. This amount includes $4,148.70 in campaign expenditures and $10,870.05 in out-of-pocket candidate expenditures for a total expenditure of $15,018.75. Included in the $4,148.70, however, is a repayment to Robertson in the amount of $3,574.95 for out-of-pocket expenditures. As a result, that amount is essentially being counted twice — once as a “campaign expenditure” and once as an “out-of-pocket candidate expenditure.”Major expenditures include:$4,378.83 to the Wilmington/Tewksbury Town Crier for newspaper advertisements$2,327.40 to Wamesit Lanes for Campaign Kick-Off Event$2,256.75 to Connolly Printing for Lawn Signs$573.75 to Connolly Printing for Dear Friend Cards$532 to Connolly Printing for Invites, Envelopes & Campaign Letterhead$476 to Connolly Printing for Palm Cards$600 to USPS for StampsRead It For YourselfDave Robertson’s pre-primary campaign finance report can be read HERE.(NOTE: Wilmington Apple will report on each candidate’s campaign finance report over the next few days.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedCAMPAIGN FINANCE: Mark Kratman Raises More Money From Donors Than His 4 Primary Opponents COMBINEDIn “Government”CAMPAIGN FINANCE: Erika Johnson Raises Nearly $3,000, Primarily From Small DonorsIn “Government”STATE REP RACE: Tewksbury Republican Committee Attack Robertson Over Wilmington Democratic Committee Chair’s StatementIn “Government”last_img

Trump Pelosi clash over Mexico border wall

first_imgThis combination of file pictures created on 20 January, 2019 shows US president Donald Trump as he arrives at the White House in Washington, DC, on 19 January, 2019,and Speaker of the House Nancy Pelosi (D-NY) outside the House Chamber on Capitol Hill in Washington, DC on 3 January 2019US president Donald Trump bitterly attacked top Democrat Nancy Pelosi on Sunday and she again insisted that he end the government shutdown before border security talks can begin, but there were hints of possible movement.Trump lashed out on Twitter a day after Pelosi, speaker of the House of Representatives, dismissed as a “non-starter” his offer to extend temporary protection to about a million immigrants in return for $5.7 billion for the wall he wants on the Mexican border to fulfil a signature campaign promise.Government shutdowns are a disruptive political ritual that have occurred in various administrations and are almost unique to the American system. But this one is the longest on record. It has left about 800,000 federal workers unpaid — among them airport security officers, FBI agents, museum workers, and Coast Guard members.”Nancy Pelosi has behaved so irrationally & has gone so far to the left that she has now officially become a Radical Democrat,” the president tweeted. “She is so petrified of the ‘lefties’ in her party that she has lost control.”It was Trump’s most direct attack on Pelosi since the partial government shutdown began, and appeared to reflect a mounting sense of frustration.Pointedly ignoring his personal comments, Pelosi on Twitter emphasized the need to end the impasse, which has inflicted increasing pain after one month, with some government employees having to turn to food banks or local charities to get by.”Reopen the government, let workers get their paychecks and then we can discuss how we can come together to protect the border. #EndTheShutdown,” she tweeted.Good-faith compromiseWhile Pelosi and other Democrats dismissed Trump’s offer, Republicans insisted that it represented actual movement by the president.Vice president Mike Pence, who has been leading the administration’s contacts with Congress, said the Senate would put the proposal to a vote as early as Tuesday. He called it “a good-faith compromise.”The planned vote also reflects a shift by Senate Republican leader Mitch McConnell. He insisted previously that he would not take up any shutdown bill unless both Trump and Democratic leaders backed it.”In a very real sense, what President Trump did here was he set the table for a deal,” Pence said on “Fox News Sunday.”The bill’s fate was far from clear. Republicans hope to lure the votes of a few Democrats from Trump-friendly states to reach the 60 votes needed, but they may lose some hard-line conservatives in the process.Most blame RepublicansThe Trump administration — increasingly blamed by Americans for the shutdown — is trying to balance demands of those hard-liners and Democrats who adamantly oppose spending the $5.7 billion Trump wants for a wall.Trump has regularly warned of what he says is a serious criminal threat from undocumented migrants entering the country, which is grappling with a surge in arrivals by families and children who say they are fleeing poverty and violence in Central America.Democrats have offered more than $2 billion for a range of other border-security measures.They assailed Trump’s new offer as cynical, noting that it was the president who — by moving earlier to end the DACA program protecting 700,000 young immigrants and to expel about 300,000 others in a separate program — had placed in jeopardy many of those for whom he now offers temporary protection.But anti-immigrant voices also attacked Trump’s offer as tantamount to amnesty for the undocumented — a toxic concept for many conservatives.”No, Amnesty is not a part of my offer. It is a 3 year extension of DACA,” Trump said in another tweet. DACA was former president Barack Obama’s program to shield undocumented immigrants who entered the country as children.Trump said that there would be “no big push” to remove the 11 million people in the country illegally, before warning: ‘but be careful, Nancy!”His immigration crackdown has not stanched the influx of migrants, and a new group of about 400 Hondurans — the fourth since October 13 — headed north on Saturday, officials there said.Still, as the costs of the US shutdown mounted, both sides in the standoff appeared to be casting about cautiously for a road ahead.”The vote this week (in the Senate) is not to pass the bill,” said Senator James Lankford, a Republican, “It’s to open up and say, can we debate this? Can we amend it? Can we make changes? Let’s find a way to get the government open.”Representative Bennie Thompson, a Democrat who chairs the Homeland Security Committee, said that “I would not rule out a wall in certain circumstances.”He suggested that Democrats were amenable to negotiating if Trump would stop demonizing the party and its leaders and provide assurances that he would not suddenly shift positions.”The notion that we have come from a (focus on a) wall to some other thing is moving it along,” he told ABC’s “This Week,” “but we have to sit down and talk.”Representative Tulsi Gabbard, who plans to seek the presidency in 2020, told CNN it was urgent that both sides “come together and have a real conversation and hash out the differences.”But representative James Clyburn, the third-ranking House Democrat, insisted that the government must first be reopened.last_img

Historic 6Point Day today

first_imgBangabandhu Sheikh Mujibur Rahman. Photo: BSSThe historic Six-Point Day, marking the demand for autonomy for the then East Pakistan, now Bangladesh, is being observed on Friday across the country in a befitting manner.On 7 June in 1966, father of the nation Bangabandhu Sheikh Mujibur Rahman launched a massive movement against the misrule of the Pakistanis on the basis of the six-point demand, the Magna Carta of the Bengalis demanding autonomy for the then east Pakistan.Eleven people, including Manu Mian, Shafique and Shamsul Haque, were gunned down by the police and paramilitary EPR on 7 June 1966 in Dhaka and Narayanganj during a hartal called for the release of Bangabandhu and other leaders detained for launching the Six-Point Movement against the then barbaric ruling clique.Bangabandhu Sheikh Mujibur Rahman launched his historic six-point political and economic programme in Lahore on 5 February in 1966, aiming at attaining greater autonomy for the then East Pakistan in the backdrop of exploitation and discrimination by the then Pakistani rulers.The six-point demands were – creating provision in the constitution for a Federation of Pakistan in its true sense based on the Lahore resolution, the federal government will deal with only two subjects: defence and foreign affairs, introduction of two separate, but freely convertible currencies for East and West Pakistan, vesting the power of taxation and revenue collection with the federating units, maintaining two separate accounts for the foreign exchange earnings of the two wings and creation a separate militia or paramilitary force for East Pakistan.President M Abdul Hamid and prime minister Sheikh Hasina have issued separate messages on the eve of the six-point day.In his message, president Hamid paid rich tributes to the memories of father of the nation Bangabandhu Sheikh Mujibur Rahman and all who embraced martyrdom to implement the six-point demand.Terming the historic six-point demand the milestone in the country’s long struggle for independence, he said through the six-point demand, Bangabandhu presented political, economic, social and cultural interests of East Bengal.The president said the six-point demand contained the framework of independence and autonomy of Bangalee nation.After the announcement of six-point demand, the president said the Pakistani rulers repeatedly arrested Bangabandhu and tortured him inhumanly, which could not deter him from the path of movement.In her message, prime minister Sheikh Hasina said the present government is firmly committed to keep intact the democratic right of the people imbued with the spirit of all democratic movements and struggles, including the historic 7 June.She said the historic 7 June is an unforgettable and significant day in the history of Bangladesh.“The historic movement for six-point demand, declared by greatest Bengali of all time Bangabandhu, took an important turn on 7 June, 1966,” she said.The PM said police and the then EPR had opened fire on unarmed people during the movement announced by Awami League to realize the six-point demand, the charter of freedom of Bangalee nation.Eleven people including Manu Mian, Shafique and Shamsul Haque in Dhaka and Narayanganj had embraced martyrdom on that day, she addedThe prime minister showed profound respect to the memories of all martyrs of the struggle for independence including those of the 7 June.She vowed to materialise the dream of the martyrs of 7 June turning the country into a middle income one by 2021 and developed one by 2041.To mark the day, different socio-political organisations including Awami League, its associate bodies and like-minded socio-cultural organisations have drawn up elaborate programmes.The Awami League’s programmes include hoisting of the national and party flags atop Bangabandhu Bhaban at Dhanmondi and central office in the capital and all unit offices across the country.Leaders and workers of Awami League and its front organisations will place floral wreaths at the portrait of Bangabandhu at Bangabandhu Bhaban at Dhanmondi around 9.30am.AL general secretary Obaidul Quader in a statement urged all, including party men, to observe the day across the country in a befitting manner.last_img

Ward 8 Dems Dont Endorse in Chairman AtLarge Race

first_imgBy James Wright, Special to the AFRO, jwright@afro.comThe chairman of the D.C. Council, and one of the at-large council members, didn’t receive an endorsement from one of the most influential political organizations in the District of Columbia.On April 21, the Ward 8 Democrats held their endorsement meeting for the positions of the District Attorney General, chairman of the D.C. Council, and the Democratic at-large seat on the council at the D.C. Vehicle for Hire Department in the ward. Ward 8 Democratic voters were eligible to cast ballots for the three positions and there were members of the D.C. Democratic State Committee members from other wards to police the process and see that it ran smoothly.Anita Bonds is running for re-election as a Democratic at-large council member. (AFRO File Photo)The voting took place from 12-2 p.m.The endorsements are for the June 19 Democratic primary. The winner of the Democratic primary for the three positions are favorites to win the Nov. 6 general election because the city is 74 percent Democratic, according to D.C. Board of Elections statistics.For a candidate to receive an endorsement from the Ward 8 Democrats, they needed to get 60 percent of the votes that were cast. In this instance, a candidate would have had to get 46 votes out of the 78 cast.D.C. Council member Anita Bonds (D-At Large) is running for re-election to a second full term. Bonds is running against Ward 8 activist Aaron Holmes, environmental leader Jeremiah Lowery and real estate professional Marcus Goodwin in the June 19 Democratic Party primary.Bonds got 33 votes, 13 short of the endorsement while Holmes got 21, Goodwin received 12 and Lowery had eight. Despite not getting the Ward 8 Democrats nod, Bonds told the AFRO she was satisfied with the result.“I am pleased that I came and participated,” she said. “I would note that one of my opponents came from this ward and I got more votes than he did.”WHO IS SHE TALKING ABOUT?Goodwin credited the leadership of the Ward 8 Democrats for having an open process. “The result was nothing profound to me but I take my hat off to the Ward 8 Democrats for giving the candidates a fair opportunity,” he said to the AFRO. Goodwin noted that the late Marion Barry, the four-term mayor and elected four times to represent the ward on the D.C. Council, would have supported Bonds and she would have gotten the endorsement outright because of his influence.During the council candidates’ forum that took place during the voting, all agreed that more affordable housing is needed in the District and the educational system is due for major improvements. They also agreed that the District should have a state-of the art hospital in its East End and not a jail, whether it is publicly or privately financed.In the chairman’s race, D.C. Council Chair Phil Mendelson came up three votes shy of winning the endorsement. However, there are three provisional ballots that need to be counted and they have the potential to earn the chairman the endorsement.Former D.C. Fiscal Policy Institute leader Ed Lazere had 20 votes to perennial candidate Calvin Gurley, the only African American in the race, who got eight. District Attorney General Karl Racine has no opponent in the Democratic primary and easily got past the 60 percent threshold.last_img

Celebrating the legacy

first_imgAs part of its ongoing series of Sanchayan – screening of archival films and video recordings, Sangeet Natak Akademi presented the screening of the most celebrated Odissi dancer and guru Kelucharan Mohapatra’s performance on Saturday, December 27 at Sangeet Natak Akademi’s Meghdoot Complex, Copernicus Marg in the Capital. This screening was of the performance from the Swarn Samaroh that was held in 1997 at New Delhi.Kelucharan Mohapatra was among the great makers of dance in our times, an outstanding representative of India’s classical dance heritage and the well-known pioneer associated with the recreation of its Orissan bani. He was born in 1926 in the village of Raghurajpur in Puri district of Orissa in a family of Patachitrakars. He was groomed as a dancer by Pankaj Charan Das and Dayal Saran. He also mastered various percussion instruments, especially Pakhawaj, learning from Agadhu Moharana, Khetra Mohan Kar, and Harihar Rao.  Also Read – ‘Playing Jojo was emotionally exhausting’He joined Kala Vikas Kendra, Cuttack, in 1956 and enriching Odissi dance as a guru and choreographer. A dedicated teacher and prolific creator, Kelucharan Mohapatra trained a large number of dancers over the last four decades. Kelucharan created a number of dance compositions extending the technique and repertoire of the Odissi style. Together with his contemporaries and his teacher Shri Pankaj Charan Das, Guru Kelucharan Mohapatra was responsible for establishing Odissi as a vibrant language of Indian classical dance. He was honoured with the Sangeet Natak Akademi Award (1966), the Padma Shri (1972), the Padma Bhushan (1988), Kalidas Samman (1989), and the Sangeet Natak Akademi Fellowship (1991).last_img

Happy concert for underprivileged children

first_imgWhile everyone is busy with Diwali preparation, there are many less fortunate children who are deprived of celebrating and sharing the joy of the festival. And even though there are myriad organisations working towards their well-being, food and shelter, only a few go beyond their way for the underprivileged children’s happiness. Music can be a vessel for good as it creates happiness in everyone’s lives. It is like a stress buster and increases the happiness quotient in a person’s life. Keeping this in mind, this Diwali, The Artiste Foundation (TAF) and Musical Dreams have started an initiative to spread the festive cheer and happiness amongst the underprivileged with a “Happy Concert”. Team TAF and young artists of Musical Dreams Shruti Dhasmana (singer) and Ram Nepali (Guitarist) visited a school for underprivileged children, Naya Prayas at Bhatti Mines where the artists performed for children on various Bollywood songs. Also Read – Add new books to your shelfMeeta Nagpal, founder of TAF said, “Entertainment and music is everyone’s need. We perform for people of all walks of life. We realized that the less privileged people have limited options for entertainment due to scarce resources. With Diwali round the corner, we thought it as the best time to spread joy and happiness to these kids. Our motive to do these concerts is solely to spread happiness. Their claps, smiling faces and dancing moves encourage us to spread happiness in whatever way we can. This is our little contribution towards the society.” Also Read – Over 2 hours screen time daily will make your kids impulsiveSinger Shruti Dhasmana who along with Ram Nepali performed at the occasion shared, “I have performed at various national and international concerts in front of different sets of audience. This was my first time when I was performing in front of underprivileged kids and I must say this is amongst my most memorable performances so far. After performing here I have realized that money can’t buy you happiness and the love which I have received”.last_img

Carnival Corp has its eye on Dubai with new cruise terminal deal

first_img Posted by DUBAI — Carnival Corporation has signed a strategic partnership to develop the Dubai Cruise Terminal, in an effort to grow maritime tourism in the region and transform Dubai into a major regional maritime tourism hub. Set to open in October 2020, the terminal will serve as the main hub for cruise tourism in Dubai and will become Carnival Corporation’s primary hub for its homeporting and transit operations in the region. The cruise company says Dubai is set to become central to Carnival Corporation’s operations in the region.Dubai-based holding company Meraas and Carnival Corporation signed the strategic agreement at a ceremony with His Highness Sheikh Mohammed bin Rashid Al Maktoum in attendance, who approved the terminal as the main hub for cruise tourism in Dubai. Under the agreement, signed by Carnival Corporation CEO Arnold Donald and His Excellency Abdulla Al Habbai, Group Chairman of Meraas, the deal will see  the companies collaborate across several strategic areas including port development, terminal management and new cruise development opportunities at Dubai Harbour and the broader region.‘Dubai Tourism Vision 2020’ aims to attract 20 million visitors a year to the emirate.“We have a long history in Dubai with our world-leading cruise brands,” says Carnival Corp. CEO Donald. “We are excited to be part of this important venture that will drive new tourism opportunities for Dubai and the region through cruising.”Dubai Harbour will be home to two cruise terminal buildings, spanning a total of 30,000 square metres, joined by a single quay of about one kilometre, capable of accommodating up to three cruise ships concurrently, including Carnival Corporation’s newest and most advanced cruise ships, as well as up to 13,200 passengers at a time. In anticipation of an upsurge in cruises Meraas has planned for the addition of two more terminal buildings that will increase capacity to six cruise ships at the same time. Travelweek Group << Previous PostNext Post >> Tags: Carnival Corporation, Dubaicenter_img Carnival Corp. has its eye on Dubai with new cruise terminal deal Share Tuesday, May 15, 2018 last_img

Refinance Applications Fall as Rates Rocket

first_img Mortgage applications continued to fall last week following a sizable spike in interest rates, the “”Mortgage Bankers Association””:http://mbaa.org/default.htm (MBA) reported in its Weekly Mortgage Applications Survey.[IMAGE]The survey’s Market Composite Index, a measure of mortgage loan application volume, dropped 3.0 percent (both seasonally adjusted and unadjusted) for the week ending June 21. The Refinance Index fell 5 percent from the previous week, dipping to its lowest level since November 2011. The refinance share of total mortgage activity also declined, falling to 67 percent–the lowest level since July 2011.[COLUMN_BREAK]Meanwhile, the seasonally adjusted Purchase Index actually rose, increasing 2 percent on a seasonally adjusted basis and 1 percent unadjusted. Last week’s Purchase Index was 16 percent higher than the same week last year.””Interest rates moved up sharply following the Federal Reserve press conference last Wednesday where it was indicated that the Fed could begin tapering their asset purchases later this year,”” said Mike Fratantoni, VP of research and economics for MBA. “”Mortgage rates increased by the most in a single week since 2011, and refinance application volume dropped to its lowest level in almost two years.””Fratantoni also noted that government purchase applications declined further last week–“”likely a function of the recent increase in FHA [Federal Housing Administration] mortgage insurance premiums””–to a share of 28 percent, the lowest level in the history of that series.The average contract interest rate for a 30-year fixed-rate mortgage was 4.46 percent last week, MBA reported, the highest rate since August 2011. Points fell to 0.35 for 80 percent loan-to-value ratio loans. application,Refinance Applications Fall as Rates Rocket Share Agents & Brokers Attorneys & Title Companies Investors Lenders & Servicers Mortgage Applications Mortgage Rates Purchase Loans Refinance Service Providers 2013-06-26 Tory Barringercenter_img in Origination June 26, 2013 430 Views last_img

AsiaSat 7 the Hong Kongbased satellite operator

first_imgAsiaSat 7, the Hong Kong-based satellite operator’s latest satellite, is scheduled for launch on November 26 onboard an ILS Proton Breeze M vehicle from Baikonur in Kazakhstan.AsiaSat 7, with 28 C-band and 17 Ku-band transponders, will replace the AsiaSat 3S satellite at 105.5° East, and will deliver C-band services over the Middle East and central Asia as well as Australasia, with Ku-band coverage over East Asia and South Asia, as well as via a steerable beam.last_img

The launch of Netflix and the subsequent announcem

first_imgThe launch of Netflix and the subsequent announcement by BSkyB that it would roll out its own web-only subscription offering have thrown over-the-top services into the spotlight, especially in the UK. These services, along with so-called connected TVs from the likes of Samsung and Sony, and the forthcoming launch of YouView, could profoundly effect the way we consume video in the future. The impact is being felt across Europe, with regional and pan-regional players launching various forms of OTT.On the face of it, the various platforms offer similar services – movies and TV shows to connected devices – but business models, user experience and content deals vary widely. In some ways, OTT operators are fumbling around in the dark, hoping that their branding, content offerings and pricing models will win out. Some will fail, but for the winners, the prize could be substantial.The pay TV operatorIn light of the proliferation of OTT services in the UK, and in the case of Netflix and Lovefilm, backed by substantial marketing budgets, it is perhaps of little surprise that Sky is hitting back with an OTT service of its own. Whether it’s an offensive or defensive move is unclear, but the timing is notable.Sky has offered a form of OTT for some time, via its Sky Anytime online platform, which last year evolved into Sky Go, a service offering a number of premium channels and on-demand content on various devices including tablets, smart phones and games consoles. The difference, and perhaps game changing feature, of the yet-to-be-named platform is that it is being made available to people who don’t take a Sky subscription.“We’ve seen a rapid proliferation of internet connected devices and increasing demand from consumers to access video on multiple-screens, particularly through our own Sky Go service,” says Stephen van Rooyen, managing director of Sky’s sales and marketing group. “To build on our existing expertise and investments in delivering TV online and on mobile, we want to build out a new proposition which offers Sky content in new ways. The flexibility of internet delivery enables us to innovate in the way we package and price content, to appeal to those potential customers who may like the content that we offer, but who don’t currently subscribe to a pay TV service.”Sky’s announcement about the forthcoming OTT platform came as it revealed that the 2011 Christmas quarter was the first ever that it didn’t deliver the highest quarterly customer additions for the year – a sign that its subscription service is reaching saturation point. Sky will be hoping to use its new platform to mop up those customers taking free-to-air services who, while unprepared to commit to monthly payments for premium content, are prepared to pay for certain movies, TV shows and possible sports events.There is, of course, a risk for Sky that existing subscribers will churn in favour of a combination of free-to-air and occasional Sky OTT use, or that potential new subscribers will be swayed into choosing this option instead. But, according to Van Rooyen, the operator is placing an emphasis on offering as much choice to existing and potential customers as possible – a Sky customer taking any service is better than a non-customer. “By offering content in a more flexible and simple way, a distinct internet TV service enables us to offer more choice in how customers access Sky content,” says Van Rooyen. “Our new service will cater to those consumers who like what we offer but for one reason or another have decided to not to sign up to Sky for a satellite-based subscription.” By innovating in the way it packages its content, Sky is able to give those homes more choice over how they access pay TV, which will open up pay TV to even more UK homes, he says, pointing out that although more UK homes now take a pay TV service than don’t, there’s still significant headroom for growth, with 13 million homes relying only on free-to-air services. “As the content gap between pay TV and free TV continues to widen, we see internet TV as a complementary growth opportunity alongside satellite,” says Van Rooyen.While Sky will be competing with newer entrants to the market, it is confident that the brand recognition it has developed in the 20 years since launching, coupled with its strong content offering will bring success in the OTT space. While the platform will launch initially with movie content, it is likely to add TV series and sports. Van Rooyen says its experiences of innovating in platforms and services will also serve it well. “Sky’s success since launch has been founded on investment in content and innovation,” she says. “In practice this means making sure our customers enjoy access to high-quality, exclusive content first, supported by innovation that drives an even richer, more engaging experience. This is the same approach that we will take to our internet TV services, making sure that consumers understand the content and experience gaps between Sky and competitive services. Whether it’s having a better quality line-up of programmes or a better user experience, we’ll offer customers great value.”The CPE vendorOne of the new entrants to the UK’s OTT market is streaming device specialist Roku. The company launched in the US in 2008, offering access to then DVD rental company Netflix’s online service. It has since done numerous deals with content owners and has sold around 2.5 million devices.In the UK, Roku customers are not tied into a subscription; they need to buy one of the two available streaming devices – the XS at £99 (?118), which can be connected via Ethernet as well as WiFi and can display 1080p video, and the LT at £49, which displays 720p video.Rather than acquiring its own content like other OTT platforms, Roku acts as a host for any provider that meets its basic quality threshold to offer their own streaming services. While the company offers its own billing platform, once content owners have got carriage on Roku they can deliver and manage their own services, as is the case with Netflix.Roku expects its products to reach mass-market status in the UK, but, says Clive Hudson, Roku’s vice-president and general manager, it doesn’t intend to initiate a high profile marketing campaign until it has a wider range of content partners on board. “We’ll look to add more services and other film services as well. We will wait untill we have more content providers on board before we push out to other potential users,” he says. “Movies are what people are attracted to – and then in the UK you can add some of the catch-up services. We have seen a lot of interest in the Netflix launch.”While the UK version delivers fewer channels than Roku does in the US, it currently has deals in place with around 40 partners, including Netflix, Sony-backed Crackle and the BBC’s iPlayer catch-up service. Additional content comes from Euronews, CNBC, Yupp TV and Bollywood movies.According to Hudson, Roku aims to deliver a user experience that is simple to use. “You don’t need to be geeky to use it,” he says.Looking to expand the range of devices Roku can by used on, the company plans to introduce the USB streaming stick that it launched recently in the US in the UK market. The device can convert TVs that are compatible with the MHL standard into connected TVs, offering the same functionality as the set-top boxes. In the US, this product is bundled with branded TVs sold by the BestBuy retail chain.“People invest a lot of money in smart TVs but the actual screens have a five-year lifespan while the smart hub might have a much shorter replacement cycle,” says Hudson. The use of the stick can help future-proof the TV, he says.For now, Roku is not planning any further launches in Europe. “We will look at other markets but that’s not high on the agenda right now,” says Hudson. “Getting the UK right is the thing that’s important.”The pure OTT playerSweden-based Voddler launched in 2010 as an ad-funded streaming service. In the intervening two years, it has added a premium option enabling customers to skip the ads, launched transactional VOD, expanded onto smartphones and, most recently, began offering titles to download.The service is available in Sweden, Norway, Denmark and Finland, where it has a cumulative total of over one million registered users, and in Spain. It offers content from 35 film studios, including five of the Hollywood majors, and numerous broadcasters.Scandinavia isn’t short of OTT services. Last year saw the launch of free and pay TV broadcaster Modern Times Group’s Viaplay service offering premium live sports coverage, thousands of blockbuster movies, TV series and catch-up services on various connected devices. But according to Anders Sjöman, Voddler’s vice-president of communications, Voddler is competing on technology and pricing models.“As with all good tech stories, it started with three guys in a basement,” he says, explaining how the platform was invented almost by accident as its founders were attempting to develop more efficient means of distributing large files over the internet. Today, Voddler uses a mix of content delivery networks and peer-to-peer technology to deliver very high-quality video in a cost-efficient manner. The network, called Voddler Net, is a decentralised distributed streaming system with centralised control. Voddler developed and patented  the network itself. It has taken elements from the ability of CDN networks to control content within the network, and from peer-to-peer networks where content is pushed as far out into the network as possible. “Pure peer-to-peer is chaos,” says Sjöman. “Anyone can put content into the network, and once it’s there you have no control over it. The difference with Voddler Net is that only we can publish content. We retain complete control over it and can decide how long it stays on the network.” New Voddler customers must download an app before they can begin using the service and agree to having some content stored on their hard drives. When another Voddler user streams a movie or TV show, rather than streaming from the company’s video servers, it comes from other Voddler users who have already seen it and still have some of it stored on their hard drive.“It means we can have a much higher bitrate, enabling us to deliver a better image than other services. We also save on delivery and storage costs,” Sjöman points out. “If a movie is well spread across the network, we might only have 3% of it being streamed from our servers, the rest comes from our users. It’s a perfect match of supply and demand – the more people watch a movie, the better the quality. On other platforms it would mean having to buy a new server.”Sjöman believes Voddler is also benefitting from the mix of pricing models it offers to customers, including TVOD and AVOD: “We are the only European-based video provider that is both your video store and your TV channel.” He says that about 60% of Voddler video views are for free content and 40% are for transactional content, although the revenue split is more evenly balanced. “There are fewer views with TVOD but a higher mark up. We’ll keep building both sides of the business,” he says. In terms of the free content, which comes with four to five minutes of pre-roll ads, Sjöman points out that the costs involved in using a third-party CDN to stream the ads rather than using its own network would cancel out the revenues generated from the ads.Voddler is actively seeking to expand outside Scandinavia. Most recently it launched in Spain, a decision that was made for business and practical reasons. From a technology point of view, it makes sense to distribute Voddler Net networks around Europe so they can be scaled more efficiently. “We wanted to launch in a large market but also in one that is far away from Sweden so we could install a network as far away as possible,” says Sjöman.There was also a business decision based, surprisingly, on the fact that Spain is one of the most prolific countries for illegal video file sharing, the idea being that there was a large potential market of customers who wanted to watch online services. “They are huge on piracy [in Spain] and that actually tells us that people have moved online to get their content. We believe that if you can find the right business model, the right pricing level and offer the right content, you can compete with pirates,” says Sjöman, adding that the country is not ruling out a launch in any European country. “It’s a question of timing because every time you go into a new market you have to renegotiate rights. But we are confident we can enter any market with a different proposition based on our technology and our quality.”The UGC serviceFor all the talk of OTT services transforming the TV landscape, some of the most successful and well-known internet services have made their name by offering video content for a number of years. Take Dailymotion, the second largest online video site globally with around 120 million monthly unique visitors. Founded in 2005, around the same time as YouTube, the video-sharing platform was instantly popular in its home market of France, before it started an international expansion programme.While sites including Dailymotion and YouTube are often associated with videos of people falling over, cute babies and grainy concert footage, they are starting to use their reach to deliver premium content. In the case of Dailymotion, the majority of content available on the site is user generated, which is offered for free but supported by ads with revenue shared between Dailymotion and whoever uploaded the video. However, Daniel Adams, Dailymotion’s head of international content says that as the site has developed, it has increasingly struck deals with premium content owners. “We have about five or six million premium content videos on the sight, working with broadcasters including Bloomberg, BBC World News and Euronews, for example. As well as news, music and sport do well,” he says.Taking things further, Dailymotion has begun to experiment with a pay model and has recently soft launched a TVOD service in France.Last year French telco and pay TV operator Orange acquired 49% of Dailymotion with the option to buy the remainder of the business in 2013. Orange has already offered some premium content on the platform, including the live streaming of a Coldplay concert that Orange had acquired the rights to. Adams believes more Orange content will be made available on the platform. “For Orange, Dailymotion can be used as an OTT offering to complement their other services and to perhaps distribute some of their premium content. It gives them huge scale straight away. There are all sorts of opportunities going forward,” he says.When it comes to striking pay deals with content owners, one thing clearly in Dailymotion’s favour is its scale. “We offer reach and we offer eyeballs,” says Adams. “If you are a movie studio or music promoter you need to find ways to access large enough audiences to make distribution on the internet worthwhile. We can offer that scale.”Unlike YouTube, Dailymotion’s service is heavily editorialised, rather than being focused on search. The company has teams of editorial staff in each of its markets that deliver a curated service to users. “The benefit is that we can drive our audience to content that we think they’ll like,” says Adams. It also means the company can push high-value content and strike deals with content owners. Ultimately, Adams believes that if an online platform offers relevant content in a welcoming environment and an attractive price, there is an opportunity to persuade them to pay for it. “It is appropriate for most of our content to be distributed as part of an ad-funded model but there is also a place for higher end content, including feature films.” As the OTT land-grab gathers pace, Graham Pomphrey gets the lowdown from various operators offering very different propositions.last_img

COUNCIL LAUNCHES PACKED PROGRAMME OF EVENTS FOR CU

first_img COUNCIL LAUNCHES PACKED PROGRAMME OF EVENTS FOR CULTURE NIGHT 2016MAYOR HILARY MCCLINTOCKNW CULTURAL PARTNERSHIPseptember 16shantallowSTUDIO 2Waterside IT is going to be another bumper Culture Night 2016 next week.OVER forty arts and cultural venues including museums, galleries, cathedrals, studios and libraries throughout the city and district will open their doors to the public, free of charge, on Friday, September 16, to celebrate Culture Night 2016.Now in its 11th year, Culture Night has become one the highlights of Derry City and Strabane District Council’s events calendar.This year’s programme is packed full of dance, music, song, film, art, digital events and a series of talks and tours in some of the most historic cultural buildings of the city and district.At the launch of the event, Mayor Alderman Hilary McClintock said: “Our Council district is well known for its rich arts and cultural offering. Culture Night provides the perfect opportunity to sample what we actually do have to offer. “The lecture will be preceded by a theatrical vignette to explain the events in the Plantation City of Derry of 1616.“Amongst the packed programme you can enjoy dancing from the Sollus School of Highland Dance, singing by the Encore Choir at the Garden of Reflection, kids and adult reading rooms, laughter yoga, a kids cartoon workshop, film screenings, an open mic night and much more.“I invite everyone to view the programme and come along, there will be something for everyone.’’Full details of this year’s events and the participating venues, are available online atwww.derrystrabane.com/culturenightCCOUNCIL LAUNCHES PACKED PROGRAMME OF EVENTS FOR CULTURE NIGHT 2016 was last modified: September 5th, 2016 by John2John2 Tags: ShareTweet “It is not only a great way for people to enjoy culture but also provides a chance to rediscover the city and district and learn something new.“This year’s programme is even bigger and better than before and we have a few new cultural venues added to the list including Studio 2 in the Shantallow area and NW Cultural Partnership in the Fountain area.‘The programme features daytime and evening events such as a Sword smiths Treasure Hunt in which participants are tasked with helping the master sword smith and given the opportunity to win prizes.“There will also be a lecture in St. Columb’s Cathedral by Dr Breandán Mac Suibhne, of Centenary University, New Jersey on ‘The Maiden City and the City of Brotherly Love’, recounting personal stories from 18th century Derry and Philadelphia.last_img

How NHL Legend Cam Neely Teamed Up with Denis Leary to Kick

first_imgProject Grow Image credit: Paul Marotta | Getty Images Add to Queue Next Article –shares Apply Now » You might think that a guy who spent a total of 143 minutes in the penalty box during one season of hockey might have somewhat less than a sparkling sense of humor, but you’d be wrong.NHL Hall of Famer and President of the Boston Bruins Cam Neely not only appreciates a good joke, he and Denis Leary co-founded Comics Come Home, the longest-running comedy fundraiser in history. Since 1995, the annual event benefits The Cam Neely Foundation for Cancer Care, whose mission is “to provide comfort, support and hope to cancer patients and their families.” This year’s show at the TD Garden in Boston on Nov. 18 boasts a mega lineup of stars includes Jimmy Fallon, Craig Ferguson and Jeff Ross, among many others. Tickets are on sale here.Entrepreneur sat down with the bruising Bruin to discuss his passion for helping others, leadership, and tips for building a team that hates to lose.This is the 23rd year of Comics Come Home. What has driven you to do this year after year?Both of my parents were diagnosed with cancer at a young age and passed away. Most professional athletes do a number of charitable things throughout their careers, and when cancer struck my family, I decided to start this foundation focused on areas of care that I saw was lacking. Families suffer so much when a loved one is sick. So we have two main parts: The Neely Cancer Fund which supports treatment and research efforts and The Neely House, built in memory of my parents, which gives families a convenient, comfortable place to live and relax and be around others while undergoing treatment.How did Denis Leary get involved?Denis is from Worcester Mass. I first came to Boston in 1986, instead of going to movies I enjoyed going to comedy shows. Through some mutual friends, I met Denis and we became friends. I asked him if he would consider doing some standup for a benefit for our foundation, and he did so much more. Comics Come Home is really his brainchild, he pulled together his friends from the Boston clubs and it has grown so much from there.Related: (Survey) A Quarter of Cancer Patients Use Legal Medical MarijuanaWhether it is running your foundation or your hockey team, how would you describe your decision-making style?It’s really all about having the right conversations with the right people to get the right information. You need to digest the facts and then ultimately not be afraid to make a decision. The toughest thing is understanding that your decisions could impact other people’s lives, but you can’t be afraid to do what you think it’s right. You just have to believe it and move forward.What do you look for in new hires?One of my favorite questions to ask people — especially prospective players — is, “Do you love to win or do you hate to lose?” There’s a big difference. Everybody loves to win. I hate losing. And I love when great teamwork works. Sure, this guy might have scored three goals, but in order to do that, someone had to pass him the puck.Related: 15 Motivational Quotes From Legends in SportsBesides hockey and charity, you are something of a notable film actor. You famously hocked a loogie into Jeff Daniels’ cheeseburger in Dumb & Dumber.[Laughs] Yes, I played Sea Bass. That was a heck of a good time. The funny thing was when the Farellys asked me to do it, I didn’t know much about the production. I said sure, as long as it doesn’t interfere with my playing schedule. Then Jim Carrey and Jeff Daniels signed on. Wow, this just became a much bigger deal! Every once in a while when I’m walking down the street, I still get people shouting, “Kick his ass, Sea Bass!”What was it like to have the Bruins win the Stanley Cup?For me it was it was such a special moment because I truly love our fan base. It was 39 years between cups and so you have generations of passionate fans. I was excited for our fan base and the city of Boston.Do you plan on talking to the team about the ongoing controversy of players not standing for the National Anthem?Yes, we’ll be addressing that. You know, I believe everybody has a right to express their opinions and their values and beliefs and I don’t necessarily think that a sporting event is a place to do that. Fans are there to watch the event. But I believe in people having the right to express themselves, absolutely.Related: Which Tech Billionaires Donate the Most to Charity? (Infographic)There were a bit more fisticuffs back in the day with hockey. Is it true that players would kick the crap out of each other on the ice, then go grab a beer after the game?Not exactly, but if we’d run into each other, it wasn’t like we held grudges. You know, we had an issue and we took care of it on the ice, over and done.If only everything could be like that simple.I was joking the other day that when I got upset with someone back in the day, I used to get five minutes in the penalty box. Now I’d get handcuffs!Any chance people who go see Comics Come Home will see you do a set?Ha, no I am not going anywhere near a microphone to tell jokes on stage. I think I’m more “witty” than funny. That is something I would never attempt.Finally, do you want to go on the record stating that the New York Rangers are guaranteed to win the Stanley Cup this year?[Laughs] I’m not going to do that either.Tickets for Comics Come Home are available now, click here to purchase.   The only list that measures privately-held company performance across multiple dimensions—not just revenue. Entrepreneur Staffcenter_img 2019 Entrepreneur 360 List October 5, 2017 Dan Bova How NHL Legend Cam Neely Teamed Up with Denis Leary to Kick Cancer’s Ass Editorial Director 6 min read The 23rd year of Comics Come Home promises big laughs for an incredible cause.last_img

DoubleVerify Global Study Brand Safety Incidents on Mobile Apps Increase ThreeFold as

first_imgDoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile MTS Staff WriterJune 14, 2019, 5:38 pmJune 14, 2019 DoubleVerifyGlobal Insights Reportmarketing measurement softwareMarketing TechnologyNewsWayne Gattinella Previous ArticleOkta Named a Leader in Identity-as-a-Service for EnterpriseNext ArticleFor the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify (“DV”) the leading independent provider of marketing measurement software and analytics, released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet.The Report explores global trends in brand safety, fraud and viewability, with a number of key findings. The new 2019 data indicate that mobile app brand safety violations have grown 194% in the last year – as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile.  In addition, the number of CTV and mobile apps identified as fraudulent has risen sharply – up 120%, as fraudsters increasingly target these premium, high-growth environments.“Brand safety, fraud and viewability continue to be top-of-mind for advertisers, and with good reason,” said Wayne Gattinella, CEO of DoubleVerify. “Headlines buzz with stories about brands appearing beside fake or objectionable content, and emerging fraud schemes. The stakes are high as advertisers rightfully demand clarity and confidence into the quality and performance of their digital investment.”Marketing Technology News: VidMob Closes $25 Million In Series B Financing To Fuel Global Expansion Of Creative Technology Platform, Agile Creative StudioThe 2019 Global Insights Report provides a market-by-market analysis of DoubleVerify impressions measured during the period of May 2018-April 2019, for display and video ads placed on desktop, mobile devices and CTV. The report includes 75 countries across North America, Latin America, Asia Pacific (APAC), and Europe / Middle East / Africa (EMEA). In developing the report, the company analyzed data in 40+ languages, across over 1,000 brands.Marketing Technology News: Xactly Redefines ICM Industry with First Unified Sales Performance Management Platform to Accelerate Revenue GrowthDoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.Marketing Technology News: Idaptive Named a Leader in Identity-as-a-Service for Enterprise by Independent Research Firmlast_img

Researchers find potential therapeutic strategy to treat Alzheimers

first_img Source:https://www.ub.edu/web/ub/en/menu_eines/noticies/2019/02/038.html Reviewed by James Ives, M.Psych. (Editor)Feb 20 2019Researchers from the Institute of Neurosciences of the University of Barcelona (UBNeuro) have identified a potential therapeutic strategy to treat Alzheimer’s, according to a study published in Journal of Neuroscience. The study shows, in a model of the illness in mice, that astrocytes -a type of cells in the brain- are able to release proteins that favour survival of neurons. According to the researchers, these results are a step forward in the understanding of the physiology of astrocytes, and they bring the chance to use this type of cells in therapeutic ways to treat Alzheimer’s.The study is led by Albert Giralt, Ramon y Cajal researcher at the UB, and also signed by the experts Jordi Alberch, Laura López Molina, Anna Sancho-Balsells, Ana López and Silvia Ginés, from the Faculty of Medicine and Health Sciences and UBNeuro, and members of the August Pi i Sunyer Biomedical Research Institute (IDIBAPS) and the Network Center for Biomedical Research in Neurodegenerative Diseases (CIBERNED).Other participants in the study are José María Delgado García and Angès Gruart, from Universidad Pablo de Olavide, and other experts from Inserm (France) and Institut du Fer à Moulin (France).A promising strategy with important challengesAlzheimer’s disease is the most common dementia among people. Neurodegeneration in patients with this disease causes damage in memory and in other cognitive skills, sometimes combined with symptoms such as mood swings and personality changes. One of the most promising therapies against Alzheimer’s is the use of neurotrophic factors -a family of proteins favouring neuron survival- such as the brain-derived neurotrophic factor (BDNF). However, BDNF administration has important challenges, such as the lack of control of its release, which does not allow leading it specifically to the sick tissue nor releasing the proper amount of levels, mainly considering high doses can be neurotoxic.In this study, researchers studied BDNF generated by astrocytes, a type of star-shaped glial cells in the brain and the spinal cord. Astrocytes are affected by one of the neuroinflammation processes of Alzheimer’s, the astrogliosis, in which the glial fibrillary astrocytic protein (GFAP) and its coding gene are the most altered ones. In this context, researchers designed an experiment in which genetically modified mice suffer from Alzheimer’s and produce the BDNF protein depending on the GFAP levels. “With this design, from the moment neuroinflammation and pathology came up, the astrocytes could generate BDNF in the most affected areas of the sick brain. Therefore, the endogen reactions of the brain would regulate BDNF administration depending on the severity of the disease”, says Albert Giralt, member of the Consolidated Research Group on Physiopathology of Neurodegenerative Diseases of the UB.Effects of neuron formation and plasticityRelated StoriesNeural pathways explain the relationship between imagination and willingness to helpResearch sheds light on sun-induced DNA damage and repairMother calls for protein shake regulation after daughter diesThe study shows this method restores the production and release of the neurotrophin in the sick neuronal tissue when the pathology starts. Then, the BDNF generated by astrocytes regulates neuron formation in samples of in vitro neuronal cultures and has cognitive effects in transgenic mice models. “These results show for the first time that astrocytes, so far regarded as neuronal, can produce BDNF and have the necessary molecular mechanisms to release it in the areas of the diseased tissue which requires activity to favour neuronal survival”, says Albert Giralt.Researchers also note that “the singularity of the design of the experiment enabled the astroglial cells to ‘decide’ when, where and what amount to produce and give BDNF to altered brain tissues”. Therefore, “traits of the patient can mark endogenously and self-regulated the dose and other necessary therapeutic dynamics for a customized treatment”.Although the use of this therapy in humans is still far from taking place, researchers note the use of astrocytes out of induced pluripotent stem cells as a promising therapeutic strategy to be explored. “One possibility would be to derive induced stem cells from the skin of the patients, and then modify them genetically in vitro to express the BDNF under the GFAP promoter. Last, the last step would be to differentiate them and move them to the most altered brain regions of patients to boost survival and proper functioning of the existing neurons”, notes Albert Giralt.Viability in other neurodegenerative diseasesThis study using neuroinflammation processes makes it possible to apply them to other neurodegenerative diseases. “Our objective is, on the one hand, making this therapeutic approach plausible for the use in humans, and on the other, present similar approaches for neurodegenerative diseases in which neuroinflammation is a main symptom”, concludes the researcher.​ last_img

Study emphasizes the need for personalized dietary plans as not even twins

first_imgFor the first time, we’re expanding large-scale nutritional research beyond blood sugar. These findings show that the responses to food of a number of key metabolic markers – including triglycerides, insulin and blood sugar – are highly individualized. No one has been able to combine data on this scale before.” By Lois Zoppi, BAJun 11 2019Reviewed by Kate Anderton, B.Sc. (Editor)Researchers have found that many widely accepted dietary guidelines are not suitable for everyone, with even twins responding differently to the same foods, despite having nearly identical DNA. This discovery complicates health advice and emphasizes the need for individualized dieting plans.Sebastian Duda | ShutterstockThe new study is the largest scientific nutrition study of its kind and was carried out by researchers from King’s College London, Massachusetts General Hospital, and ZOE, a nutritional science company that is developing personalized nutrition tests.The study, called PREDICT, included approximately 1,100 adult volunteers from the US and UK, including 240 pairs of twins. For two weeks, every participant was asked to eat certain meals and keep track of every single item of food and drink they consumed.From this, researchers were able to analyze how blood levels of sugar, insulin, and fat changes responded to specific meals over the two-week study duration. Researchers also gathered data on activity, sleep, hunger levels, and gut bacteria.Professor Tim Spector, a Professor of Genetic Epidemiology at King’s College London and the lead researcher spoke on the importance of the new study: The ZOE app should be available by 2020. Find out more on the ZOE website. ‘We’re not there yet’Although these findings could open the door for gene-specific dieting, with individuals being able to access data on their specific genetic makeup and the corresponding diet that could help them to lose weight and keep healthy, Deborah Good, an associate professor of human nutrition, foods, and exercise at Virginia Tech, warned:“We don’t know enough about all the different things that contribute to it. Sometime in our lifetime, we may be able to, at least genetically, be given a set of information at the beginning of our lives [about our health needs]. But we’re not there yet, and I don’t know how long it would take.”PREDICT will continue into PREDICT 2, which is an expanded home-based study that began in June 2019. This study will include 1,200 volunteers across the US and UK whose nutritional responses to food will be measured over a period of 11 days, including data on their moods, sleep, and physical activity.ZOE co-founder and President George Hadjigeorgiou said that everyone “deserves to understand how they respond to food so that they can make confident decisions about what to eat and be in control of living a healthier and more enjoyable life,” and as such, the long-term goal is to make ZOE’s studies into an at-home kit and an app that the general public can download to access dietary recommendations. The sheer scale and detail of our scientific project is such that for the first time we can explore tremendously rich nutrition data at the level of an individual. Our results surprisingly show that we are all different in our response to such a basic input as food. It was a real shock to see that even identical twins have such different responses.” Adding to Professor Spector’s comments, co-founder and CEO of ZOE Jonathan Wolf said, “For most of us, the food we eat is the most important medicine we take. And yet we are all profoundly confused about what is good for us. We believe that combining science and machine learning can solve this, by understanding for the first time our individual responses to food.”DNA is not as important as once thoughtResults of the study were presented at the Nutrition 2019 conference and found that individuals had markedly different responses to the same meals, even if their DNA was almost identical, as is seen in twins.Identical twins that were found to have different responses to the same foods only shared 37 percent of their gut bacteria, which is only two percent higher than the 35 percent unrelated individuals share. This small overlap in twin’s gut bacteria may explain why their nutritional responses were so different, despite their very close DNA match.The study’s findings also suggest that individual differences in metabolism because of an individual’s gut bacteria, as well as timings of meals, and exercise, are as important in healthy diets as the nutritional makeup of the food consumed, and DNA may not be as important in determining nutritional responses as is widely believed.Discovering these differences led Professor Spector to hypothesize that diets could be tailored around the microbiome and not just the genome, which could bring on an era of personalized eating and dieting. However, the microbiome is still not fully understood despite it being implicated in many bodily functions.The results have the potential to complicate health and weight loss advice with the implications that nutritional needs are highly individual from person to person.“Our recommendations, medically and public-health wise, have just been assuming that if people follow the standard plan, they’ll lose weight,” said Spector.With his study, he says that line of thinking has “now been exposed as completely flawed.” However, he also added that this doesn’t debunk all nutrition advice:“It doesn’t mean you throw [all nutrition advice] out,” he said. “There are some guidelines and recommendations around the world that near-everybody agrees on.” These guidelines include following a diet that is rich in fiber and low on processed and calorific foods.Dr. Sarah Berry, a Senior Lecturer in Nutritional Sciences at King’s College London and Scientific Advisor at ZOE said: The goal of ZOE and looking at this data is taking a holistic approach to your health. Someone might use it for [weight management] while someone else might want to raise their metabolism or reduce their chances of getting diabetes. It can be used for many different purposes.”Professor Tim Spector, Lead Reseacherlast_img

Is it time to regulate targeted ads and the web giants that profit from

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. If it’s free, you’re the productThis fundamental equation underpins an economic trade-off of free services in exchange for access to personal information and the right to display ads to users. Zuckerberg admitted that ads were not popular, saying “Even though some people don’t like ads, people really don’t like ads that aren’t relevant”. Zuckerberg didn’t rule out the possibility of paid, ad-free access to Facebook, but it was clear that its highly effective – and lucrative – business model was not going to be replaced any time soon.Saying that people don’t like ads is an understatement. There are very few people who like ads, relevant or not. In a survey conducted by consulting firm Deloitte in 2017, between 75% and 80% of respondents used at least one type of ad-blocking technology. This wasn’t just on a computer’s web browser or mobile phone, it was also using video recorders or smart TVs to skip ads on TV, or paying for music and movie streaming specifically to avoid ads.Even if ads do get through to social media users, their effectiveness is open to question – and it’s one that turns out to be difficult to answer. Advertising is used to achieve a number of different aims. For a business advertising to consumers, the aim may be to increase general “brand awareness” of the company and their products. Other ads may be trying to achieve a specific goal such as getting people to click on a website and buy a product or come into a physical store and do the same. Measuring the effectiveness of these ads will be different depending on the objective. The other factor is that social-media advertising is usually only part of an overall campaign that involves other channels such as YouTube, search-result ads, print, radio and TV. Again, picking out what benefits came from what specific activity further complicates the analysis. Citation: Is it time to regulate targeted ads and the web giants that profit from them? (2018, April 23) retrieved 18 July 2019 from https://phys.org/news/2018-04-targetedads-webgiants-profit.html Targeted advertising: good for Facebook and Google, not so good for you. Credit: Shutterstock In the wake of Facebook’s massive breach of personal data of 87 million users, CEO Mark Zuckerberg answered questions from US politicians over two days of congressional hearings. These questions mostly focussed on the tight link between Facebook’s business model of selling targeted personalised advertising and its need to capture, and exploit, large amounts of personal information from its users. Facebook CEO defends advertising-supported business model Provided by The Conversation Explore further This article was originally published on The Conversation. Read the original article. Lots of bucks, little bangFor Facebook and Google, the key metrics are how many people clicked on an ad and what happened after: Did the person end up buying the product or creating an account? The percentage of users who see an ad on Facebook and then click it is between 1% and 2%. Of those people, about 9% will take an action as a result of clicking. This means that if the ad were shown to 1,000 Facebook users, 10 would be expected to click the ad and only 1 would take any action. The average cost of this 1 person would be about US$19.Of the more than 5 million advertisers who use Facebook, it is absolutely certain that large numbers of them derive no benefits from the ads they buy. Given that Facebook’s advertising income for 2017 was US$40 billion, this represents a massive amount of money that is essentially wasted.Some businesses have realised that Facebook advertising brings minimal returns at best. In one survey of small businesses, 62% said their paid ads on Facebook were “missing the target” and not getting to the users that mattered.Facebook has run into other problems with its advertisers. One of the largest, Proctor and Gamble cut its budget for advertising by US$750 million over the last three years. In part this has been in response to what the company sees as the problems with digital advertising that is controlled by only two companies, Google and Facebook. Together, they’ve cornered more than 70% of digital advertising in the United States.Facebook and Google have upset advertisers for other reasons as well. Facebook has been sued for misrepresenting over two years how long millions of users were viewing videos, exaggerating the time by 60% to 80%. Major advertisers such as Verizon and Walmart stopped advertising on YouTube last year after they discovered that their ads were running next to extremist and hate-speech content.Is it time for an outright ban?In an April 2018 article in The New Republic, author David Dayen strongly argued that targeted advertising should be banned outright:”The surveillance economy should die. This manner of advertising doesn’t serve the public and it’s not even clear it serves advertisers. It facilitates monopoly, as those with the biggest data troves receive all the ad dollars.”Given all of the evidence of Google’s and Facebook’s self-serving behaviour, it’s hard not to agree. The majority of their users dislike advertising and will go to some effort to avoid seeing it. At the same time, a large proportion of businesses are spending money on ads that provide no benefit to them. Instead, the billions of dollars of advertising revenue benefits only Google and Facebook, not the economies in which they operate. Based on the available evidence, it appears that Google and Facebook will stop at nothing to exploit the personal information of every human being in their pursuit of profit.It is only a matter of time before governments start tackling the issue. Google and Facebook not only control the majority of digital advertising, they already control 25% of all advertising globally. And when targeted ads using personal data influence economic, social, and political beliefs and actions, there is a massive problem.

Forgotten corner of Europe brought back to life thanks to artificial intelligence

first_img Explore further Big data shows people’s collective behavior follows strong periodic patterns A lost world in a former empire in Europe has been brought to life thanks to University of Bristol researchers who used artificial intelligence (AI) techniques to analyse 47,000 multilingual pages from newspapers dating back to 1873. 18th century map of the Inner Austrian districts of Görz and Trieste created between 1789 and 1797. Credit: University of Bristol The study, published in Historical Methods, aimed to discover whether historical changes could be detected from the collective content of local newspapers from the Princely County of Gorizia and Gradisca. The findings reveal a series of political and cultural events which took place in a forgotten corner of the Austrian Empire that is now divided between Italy and Slovenia, some of which were unknown, until now.A team of computer scientists and a historian digitised microfilms of old multilingual newspapers from the County between 1873 to 1914. The images were then converted to text. The patterns that emerged from the automated analysis of 47,000 pages revealed the individual stories of thousands of people, but also the collective trends of a population in the years leading up to WW1 and the final years of that Empire.Professor Cristianini, Professor of Artificial Intelligence and lead author of the study, said: “Importantly, we get a glimpse in the last years of a world heading towards a new chapter in its history and during a period that transformed it beyond recognition. We see new technologies, new ideas, new economic opportunities, new cultural challenges and problems.”The findings highlight how the war transformed the city and its county into something entirely different. The front lines crossed through the city itself and the urban population was largely relocated. The annexation of the city by Italy was quickly followed by twenty years of fascism, another war, and finally the iron curtain that ran right through the County itself, partly separating the city centre and some of its neighbourhoods.Professor Cristianini added: “In this paper we have shown that, in the space of a few decades, the town embraced new ways to communicate, such as the cinema and the telephone, along with modes of transportation, like the car, the airplane, the bicycle and the train. Far from being a backwater of a decaying empire, this was a city with an eye on the future and an interest in new ideas – including political ones. It was, however, also a time in which new tensions emerged along ethnic lines and of rapid change, with problems and anxieties that sound very familiar to the modern ear.”It is also incredibly fortunate that the collection of newspapers in the Biblioteca Isontina library survived so many threats.” Citation: Forgotten corner of Europe brought back to life thanks to artificial intelligence (2018, June 7) retrieved 18 July 2019 from https://phys.org/news/2018-06-forgotten-corner-europe-brought-life.html Provided by University of Bristol More information: Nello Cristianini et al. Large-scale content analysis of historical newspapers in the town of Gorizia 1873–1914, Historical Methods: A Journal of Quantitative and Interdisciplinary History (2018). DOI: 10.1080/01615440.2018.1443862 This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.last_img