The transaction gives Madison Logic, known for its demand generation and data services, the ability to offer “top of funnel,” or display, advertising options for B2B marketers. And by acquiring BBN, Madison Logic doesn’t just add to its service offerings. The company now has direct access to 1,600 publisher brands to pitch its lead-gen services to. On top of that, the deal brings the company closer to agencies and trading desks doing programmatic buys with BBN. “Everyone is getting into everyone else’s business,” says Madison Logic CEO Tom O’Regan. “And even though they all need to generate sales, what’s still important is repositioning, generating awareness and differentiating their products.” In a gap-closing deal, marketing solutions firm Madison Logic has acquired B2B media advertising platform BBN. “Of course, we’ll work with brands and agencies directly, but we did see an opportunity to work with larger trading desks that are working with BBN,” O’Regan says. “The revenue is not just from direct sources, but from programmatic and trading desk relationships.” In other words, as important as audience segmentation and lead-gen has become, marketers still need to make buyers aware of their products in the first place. “The same customers who were using us for demand generation were not using us for top-of-the-funnel awareness,” adds O’Regan. O’Regan declined to offer sale terms, but says the deal is projected to almost double the company’s revenue in 2015. Marrying data to lead nurturing and generation, along with branding opportunities, is a valuable position to be in. LinkedIn bought marketing technology and lead-gen platform Bizo for $175 million in July 2014. That deal lets LinkedIn more closely target and measure B2B marketing campaigns across its network. Ironically, all four of those companies have since divested their B2B media assets, but the ad network has since grown to include a who’s who of 1,600 publisher brand URLs reaching a global audience of 120 million, says O’Regan. Cue BBN, a digital ad platform launched in 2008 with just four publishers: Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill.
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Mincing no words on the black money issue, finance minister Arun Jaitley articulated the non-compromising position being held by Prime Minister Narendra Modi’s government.The following measures were tabled on the floor of the Parliament:Discussions with the Swiss authorities continue and the Narendra Modi government is committed to go after concealment of income and foreign asset ownership in violation of stated principles.A new comprehensive law is to be tabled with proposals that extend to rigorous imprisonment of various durations for income concealment and holding of funds in offshore accounts illegally.The law will also introduce non-compoundable imprisonment and non-settlement clauses, in its bid to persuade people to pay the rightful amount of tax.Even in the case of non-filling of returns over foreign ownership of property and funds, a rigorous imprisonment of 7 years would become the punishment mechanism.The Foreign Exchange Management Act (FEMA) will be amended.Benami ownership risks confistication, especially in real estate.The Finance Bill will also be amended to cover land ownership transactions.
X 00:00 /03:25 To embed this piece of audio in your site, please use this code: Listen Share – / 5What happens on the Texas border with Mexico has a way of making the news these days. But sometimes, those who travel the roads from the Rio Grande Valley up to Houston are making the trip for symbolic reasons. Reasons of heritage and history, and these people make the trip on a horse.I’m talking with 81-year-old Larry Ramirez when some of his friends pull into an abandoned parking lot off Highway 59, their wagons and horses moving a little slower than the cars flying by behind us.“It’s a good ride, it’s a long ride,” Ramirez says. “A long, hard ride.”He and his team are headed to the Houston Livestock Show and Rodeo. Ramirez founded this trail ride team, one of 13 teams converging on Houston from all over Texas. His group started their journey at the border. A lifelong Houstonian, Ramirez drove big rigs for about two decades, but he wouldn’t call that his life’s work.“I’ve done everything a man could possibly do,” he says.Ramirez founded “Los Vaqueros Rio Grande” 45 years ago for one simple reason.“Because there were no Hispanic rides when I started.”“I approached the stock show and I said well, ‘how come there are no Hispanic rides coming in?’ And they said ‘well nobody has approached us,’ so I approached them and they granted me a permit.”As to why he figured the ride should start from the border and travel the farthest distance of all the rodeo trail rides?“Ah, it was just a wild idea” he says. “I just thought ‘why not start from Mexico?’”Ramirez wanted this ride to honor his Hispanic heritage. He doesn’t know much about his grandparents or family further back, he says he was just too busy working most his life to investigate the family tree. So this is, in a way, his chance to explore that history.One of Ramirez’s riding buddies is Gary Foster. He braves the Texas highways on 19th century wagons out of a fascination with old customs and old technology. He shows me around his ride – a “Melbourne Model 88.” Foster says he believes it was built somewhere around the middle of 1890.Explaining the art of a horse harness, he says he keeps this wagon as authentic as possible to the time it comes from – no rubber tires, all original undercarriage – and he drives mules, not horses, like the old-timers used to. Foster’s taken the wagon on longer rides through Texas ranches, and he says there is more to it than just the gear.“When you spend six months traveling around like that, it’s a camaraderie that is unusual in this day and time, when a lot of people in the cities don’t even know their next door neighbor’s name.”Trail riders are a family he says, and family is what’s keeping “Los Vaqueros” alive.In his old age, Larry Ramirez is handing this ride off to his son David. Some parts of the ride have changed: decades ago the team started the trail from Mexico, but with tighter border controls through the years, it got too complicated and expensive to bring horses across the river. Still, the younger Ramirez says the team will be around for decades to come. “Oh it’ll last,” he says. “I mean somebody’s always going to be trail riding. I raised my kids up in this, and they’re going to continue to trail ride, it’s in their blood.”The elder Ramirez says he’s proud of what he’s accomplished with the riding team.“My sons are taking over the ride, it seems like they’re going to keep it alive after I’m gone, course I won’t know that,” he says with a hearty laugh.After a day of rest, the Ramirez family and their team will saddle up for Houston ahead of Saturday’s downtown parade.